Meet Triller, The TikTok Alternative
By Stacy | Aug 7, 2020 (5 min read)
As social media video apps become a recognizable part of daily social media use, millions of users are concerned about the future of TikTok in the US.
The rise of TikTok in 2020 has been an incredible story to follow. However, as the TikTok app has grown in popularity, so too have concerns over privacy and information being collected and shared overseas.
With the recent news that President Trump was looking to ban TikTok for posing a national security threat, new video-sharing apps have risen in popularity.
Triller, a video-sharing app, is based in Los Angeles and uniquely positioned for massive success within the social media world.
What is Triller?
Triller is an AI-powered music video app that helps users create professional-looking videos for their social media. A user chooses a song, selects the portion of the song they want to use, snap a few takes, and then the AI goes to work. Within a few seconds, users have a celebrity-quality music video available.
Created in 2015, Triller recently reported 500% month-over-month growth in 2020, with over 26.5 million active monthly users. This user-base growth compares well with TikTok which has more than 75 million total users in the U.S,
After TikTok was banned in several countries, the Triller app quickly rose to the No. 1 spot in the Apple App Store across 85 countries.
Before seeing growth in the U.S., Triller was already popular in other countries. Following India banning TikTok, the Triller app reached No.1 in India’s photos and videos section of the App Store early in July 2020.
History of Triller
Triller was released in 2015 as an “AI-powered” video-editing app, started by app developers David Leiberman and Sammy Rubin.
Rubin and Leiberman were cousins with a history of making innovative and successful music apps together.
Their first app collaboration was an interactive musical storybook app called Mibblio, which quickly became a platform for artists to offer music to kids in an immersive format.
The success of Mibblio resulted in Rubin and Leiberman gaining a partnership with Disney and a chart-topping app called Disney Frozen: Karaoke app.
Triller began with a collaboration with an award-winning music video director Colin Tilley. The Triller app aims to let users film multiple takes of themselves and use artificial intelligence to compile the clips together to create a music video.
In late 2019, the company behind Triller closed a $28m funding round, led by Proxima Media. The Triller app also has significant investment from within the music industry, including artists such as Snoop Dogg, Lil Wayne, Kendrick Lamar, and other notable industry execs.
Triller Vs. TikTok
The most significant difference between Triller and TikTok is that AI helps users create their videos on Triller. While TikTok users have more creative options, they must manually edit their videos on the platform.
Additionally, a user can listen to a full music track on Triller, compared to only listening to 15 seconds of a music track on TikTok.
A large part of the app’s appeal is that Triller allows artists and publishers to receive full stream credit when a video goes viral, with streams counted directly on Triller.
The Rise of Video-Sharing Apps
Triller puts a lot more creative power in the hands of a smartphone user. Similar to Instagram and Snapchat did with stories, TikTok and Triller are offering it for music videos.
For small businesses, quick, professionally produced videos of employees using products can boost their social media presence. For aspiring musicians or comedians, these apps can create a quick promo music video for his or her latest release.
Earlier this week, Instagram announced the release of Reels, another TikTok competitor, with the ability record and edit music video clips.
According to the Instagram release:
“Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and make them available to the wider Instagram community.”
Whether Instagram can rival TikTok or Triller remains to be seen. Their inclusion of Instagram Stories in 2016 was initially derided, but today is the most popular part of the app.
All these new apps mean one thing: more creative options for consumers. Expect to see more of your friends and family creating their own music videos, and the same types of content finding their way into the business world.