3 Ideas to Generate Content for your Business Blog [VIDEO]
Keeping your blog up-to-date and relevant helps your customers engage with you and moves your prospects further along the sales pipeline.
When you first start writing for your business blog, you might have a lot of different ideas to share.
However, after a month or so, you will probably start to run out of fresh ideas. The question then becomes: how do I find topics for my business blog?
Here are three ways to generate fresh content to keep your visitors coming back.
1) Frequently Asked Questions
In every business, there are specific questions that customers will ask to know more about the product or service. This is great material for you to write about. You can answer those specific questions in blog posts, giving examples, prices, explanations about the timing, and different details about your products and services. By doing this, you actually shorten the sales cycle, because your customers trust you more and they understand the details about your products. By the time they contact you, they are ready to buy.
2) Business Trends or Industry Changes
In every business or industry, new changes and developments are happening all the time. You can position yourself as an expert by writing about them and explaining the changes to the general public. If you take the time to study your industry, stay on top of trends, attend industry events, you can share this information and become an industry authority through the blog posts you write.
3) Customer Success Stories
When customers use your product or service successfully, you can share it with your audience. You can take photographs of them using it, you can explain the details of how they got started, what benefits they had, and what they learned from being a customer of your business.
This lets future customers know what they can expect from your products and services, and it also builds social proof. It shows that other people are already using your products and services, and they are worthwhile purchasing.
Content creation takes time and thought, but is well worth the investment. The more quality content you create and share with your audience, the more they will trust you and want to buy from you.