In the SEO world, change is constant. What worked a year ago won’t work as well today. Google and rival search engines are always innovating to bring better results to the market.

To compete in the modern business world, you must continually tweak your strategy to stay ahead of your competitors.

Here are three SEO trends that we have noticed are gaining traction, and will become essential in 2020 and beyond.

1) Voice Search

All the statistics are showing that 2020 is going to be the year of voice search. Over one-third of the U.S. population now owns a smart speaker, and over 3 Billion voice search assistants are used every day.

One recent study showed that nearly 50% of all internet searches will start with voice by 2020. Considering that almost every person has a smartphone today, the ability to use Siri, Cortana, Alexa, and Google smart assistants is always available.

To stay ahead of the curve, optimizing your website for SEO voice search is a priority.

2) Optimize Your Mobile User Experience

Most people today use their mobile devices (smartphones or tablets) as their primary source of information. And with the rollout of mobile-first indexing, it’s now essential to have a website optimized for mobile users. 

Fast load times are crucial, and enabling AMP on your site will also help to reduce the bounce rate. Studies have shown that a 1% slower load time on an ecommerce site can reduce conversion rates by 7%. Also, keep an eye on dwell time, which monitors how long a user is browsing on your site before clicking back to the results page.

The longer a person stays on your site, the higher the value Google will give to your website.

3) Video Content

Rather than reading text on a screen, a lot of users today will turn to video content to learn what they want to know. Studies show that 54% of consumers want to see more video content from the brands and businesses they support.

If you want to grow engagement and time on page for your website, then more videos can be a great way to do it.

A user who stays on your page watching a video is showing they are engaged, and Google rewards this with higher rankings.

As the SEO landscape continues to evolve, it’s essential to keep adding new features and functionality to your website. The better the user experience you provide, the better your organic rankings will be.

Want to improve your SEO rankings? Brandastic is an award-winning digital marketing agency based in Orange County, with offices in Los Angeles and Austin. We specialize in helping businesses grow their organic SEO reach and to improve sales. Let us know how we can help your business to grow.