3 Mobile Design Tips for Your eCommerce Website [VIDEO]

Did you know that 84% of retail shoppers use their smartphones to assist with a purchase? Now more than ever, it is important that your website is mobile friendly.

Most websites are designed on a desktop computer and then revamped for a mobile platform only after the design is finished. But remember that users have a very different experience depending on which device they use.

Here are three mobile website design tips for your website:

1) Unique Mobile Website Banner

You may have a desktop homepage banner that has a large image with text, and a call to action button. But when you condense all that information onto a mobile device screen, everything is shrunken down and can look cluttered or be illegible.

To make sure this doesn’t happen, create a unique mobile banner. It can be just one image, maybe a tagline, or just a button. Or can you can even remove the banner altogether on mobile and just go straight into the content.

2) Avoid Hyperlinks or Text Links

When using a mobile device, we tap with our finger, instead of clicking with a mouse or trackpad. For this reason, it’s important to avoid text links or small buttons that are difficult for people to tap with a finger.

Ensure that you use larger text, and easy-to-access buttons for your users to have a better mobile browsing experience.

3) Create Short Forms

There is nothing more frustrating than being asked to complete a 20-step form on a mobile device. It makes you want to click away and never return. As a rule, when it comes to forms on mobile websites, make them easy to use and simple (i.e., short as possible).

You can ask for information as simple as a first name and an email. Odds are, if you get this basic information first, you are more likely to be able to contact them down the road. As you build the relationship with your customer, you can get more information.

 

Remember, when it comes to mobile website design, make it simple to use and easy to understand. Your mobile visitors will thank you and want to purchase from you.

If you are looking to optimize your website for a better mobile experience, speak to us today. Brandastic is an Orange County-based Web Design company, and we specialize in growing user engagement on both mobile and desktop platforms. Check out some of our projects to see what we can do to help your business grow sales and engagement.

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