3 Tips to Dominate Social Media Marketing [VIDEO]
In 2019, over 80% of Americans use social media every day. The question of whether this is a fad has been answered. Most people get their news, a lot of their social interactions and entertainment through social media. It is estimated that on average most consumers will spend up to 50 minutes per day between Facebook, Instagram, and Facebook Messenger.
If all the attention is on these platforms, so is the opportunity for success. For businesses wanting to succeed in the modern marketplace, it is important to understand how the different platforms work and how you can get the most marketing leverage from them.
Here are three ways to grow the amount of interest for your product and services on Facebook, Instagram, and other social media platforms:
1) Dynamic Product Ads
When a visitor to your site almost completes a sale but leaves the cart abandoned, not all hope is lost. In fact, with Dynamic Product Ads on Facebook, you can create ads that will appear on their social media feed displaying the same products they were interested in.
With Dynamic Product Ads, the ads will follow your prospective customer everywhere they go online, and will remind them about your products. Through retargeting like this, you can encourage more sales overtime at a very low cost per click rate.
2) Lead Generation Forms
Even if your business is mostly selling to consumers (B2C) you might still have an opportunity to sell to businesses (B2B), often by doing wholesale and retail at the same time.
A 2017 study conducted by Facebook discovered that most business decision-makers will spend 75% more time per day than average visitors.
One great tool that has proved effective for our clients is the Facebook Lead Generation form. This customizable tool enables you to capture a business contacts email or phone number (and any other information you choose) directly inside of Facebook. You can offer downloads and access to content directly through the tool as well to entice more signups. Best of all, the information you gather can be integrated into your CRM.
3) Tracking, Measuring and Improving
An important factor in the success of your social media is daily tracking. Not weekly or monthly. Daily tracking helps you keep on top of what is changing, what is working and where you might be wasting time and money.
Having a dashboard tool such as DataBox can be a great way to compile and look at all your data in one place. It can help you tweak the ads that you are running on social media to improve effectiveness each day.
These three tips are just some of the ways that you can improve your social media marketing. Paid SMM is becoming more a part of the way businesses attract new customers, and we are here to help you get the most from it.