3 Ways to Increase Facebook Engagement
Facebook today has become a part of daily life. In 2019, there are over 2.4 Billion Facebook users. This means that about 30% of the entire world is using Facebook as part of their daily lives.
Facebook announced Pages in 2007 as a way for businesses to share their products and services and news about their business. While this was great initially, soon the spam factor kicked in. Companies were suddenly flooding Facebook with posts trying to sell to everyone.
Since 2018, Facebook has made changes to reduce the amount of media posts from businesses and increase the number of personal posts people see. Business pages are now also competing with Facebook ads (i.e., sponsored content) for space in the news feed.
As a result of these changes, today, less than 2% of those people who like or follow your Facebook Page see your posts in their news feed.
What can a business do to grow engagement through facebook? Is there still value in posting on your Facebook business page?
Let’s look at three ways you can grow your reach and engagement for your Facebook business page.
1) Less Promotional, More Educational
Instead of attempting to sell your products and services to your followers, trying being helpful and insightful first. Give people useful tips that can impact their lives in some way. Show them how to use your products or services in a way that benefits their life.
In this way, people will find your page useful instead of feeling like you’re just trying to sell to them.
2) Interact As Much As You Can
Using services like Facebook Live or replying to comments on each post are great ways to get a conversation going with your followers on your page.
Facebook has created these tools because they want people to have more interaction and involvement with each other. The more genuine conversation there is on your posts, the more likely they will be shown to more people in the news feed.
3) Use Native Video and Images
Facebook wants you to stay on Facebook. If you post links to other websites or youtube videos, they will only get limited attention.
Recent studies have shown that native video content (i.e., videos that are uploaded directly to Facebook) will get over 85% higher reach through the platform. Whenever you can, opt for posting natively for videos and images directly on to Facebook.
Be Professional, Be Human
Remember that most of all, Facebook is about connections and conversations. As Mark Zuckerberg himself explained in his 2018 post:
“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”
Whenever you are posting or sharing on behalf of a brand, remember that you are communicating with humans. It’s important to be professional, but always remember to be conversational in your tone.