A blog is a keystone to any successful website. It shows your visitors that you are up-to-date with the latest trends and news and also creates more authority for your brand.

It also is a huge opportunity for backlinks from other websites, and a great way to share your site via social posts. The more content you have on your site, the more chances for Google to rank them, and for people to see them.

Setting up and running a blog can be challenging, but the good news is that with some best practices in place, it can help increase your online reach dramatically.

Here are three ways to drive more traffic to your blog and your website.

1) Be Consistent and Patient

Rome wasn’t built in a day, and neither is your blog. It takes time and energy to keep a blog updated. Ideally, if you can post once or twice a week that will keep you looking current to your site visitors.

Some companies will go strong for a few weeks or months but will then become inconsistent. To a site visitor, when they see a blog has not been updated for a few months, it can feel like the company is out of date with everything.

Ensure that what you are putting out is high quality and relevant. If you aren’t a strong writer, it can be worth hiring one to help you.

2) Link to Other Blogs

If you find content on other blogs that is interesting, or can add extra value to your blog posts, it is a good idea to link to them in your articles.

This creates a backlink for the other blog and may entice them into sharing your post on their social media accounts or even linking back to your blog in a future article.

Remember that all companies are trying to offer value to the end-user. So assisting other companies to grow their reach will also help to build yours.

3) Share on Social Media

Social media is a fantastic way to get your blog content in front of more people. One of the advantages of having new blog posts is that they give you content to post on social media. The best platforms to share your blog content are LinkedIn, Facebook, Twitter, and even Instagram (you can share your blog content as part of the captions in a post).

Also, remember to tag your social media posts with the right hashtags for your posts. This is especially important on Twitter, Instagram, and LinkedIn because these platforms offer a lot of discoverable content through hashtags.

Another important aspect of your blog is to choose an engaging headline for your reader. When posting to social, it can also make sense to share a one-sentence summary of the best idea in your social media description. That way, the reader will be intrigued to know more and read the article.

Most important of all, remember that all the content you share should be useful and insightful. This will make visitors to your site want to read it, share it, and return to your site more often.

Want to grow your reach online? Brandastic is a digital marketing and social media agency with offices in Orange County, Los Angeles, and Austin. We can help your company to grow your audience and drive more sales from your website. Contact us today to get started.