5 Reasons to Add Video to Your Marketing Strategy
Marketing is changing.
From the 1950s until the 1990s, all you needed to do was pay to be listed in the yellow pages.
Then, in the early 2000s, you had to build a website.
Around 2010 the content marketing era arrived. If you could hack out a few articles on your keyboard, then you were bound to gain web traffic.
Today (once again) all that has changed.
The Rising Trend of Video Marketing
Video has now become cheaper and easier to create, and video streaming is possible on a ton of platforms. Using video is now a viable option for marketing your products and services.
A recent study by Wyzowl showed that 87 percent of businesses now use video as part of their strategic marketing strategy.
Of course, not all video content is created equally and you need to set yourself apart.
But the good news is, with a little effort, you can publish high-quality video content that cuts through the noise, connects with your audience, and drives conversions.
1) Video Makes Google Happy
You might have noticed that video results now often show up in Google searches.
That’s an important factor to consider in the highly competitive world of SEO. Video results in Google can drive as much as a 157 percent increase in organic traffic.
Adding video content to your site can significantly increase organic traffic and move up through the search engine results page (SERP) rank. People are more likely to click on your link in Google if it’s video content.
Using video on your website can help to lower your bounce rate. Most people will stay twice as long on a page with video compared to one without.
High-quality videos can also a goldmine for backlinks. Multimedia content that has valuable information to offer the viewer is very easy to share today and can grow links back to your site.
All these factors show how Google loves video content, and that you can use it wisely in your overall marketing strategy.
2) Video Boosts Conversions and Sales
For most businesses, the focus is always on the bottom line. Marketing is only useful if it helps make you money. The good news is that video achieves just that.
The simple act of adding a product video on your landing page can increase sales conversions by 80%.
Trust is the most important aspect of converting a potential customer.
Promotional videos can help to present your product in a conversational form and give customers more confidence to purchase online.
3) Mobile Users Love Video
It used to be that watching video on a phone was difficult. Today, with 4G LTE and wifi available almost everywhere that’s changed.
Recent statistics show that over 90% of consumers watch videos on their mobile device.
Google also claims that smartphone users are twice as likely to feel a personal connection to brands that display video content or ads on their devices.
4) Video Attracts Eyeballs
Heat map studies tracking attention find videos to be much more powerful in capturing eyeballs compared to static images and text.
People don’t want to read as much, they want to watch and listen. And if you include captions and interesting visuals in your videos, the engagement will increase even more.
The old saying that the ‘eyes are the window to the soul’ is also true in marketing. Gaining video views could also be a window to a consumers wallet if you can capture their attention.
5) Video Encourages Sharing
We now live in an age when social media and sharing is a common everyday activity. According to a 2016 Wyzowl study, 70% of consumers claim to have shared a brand’s video with their friends or colleagues. (That number is even higher today in 2019.)
Keep in mind, when it comes to social media, people share based on emotions and not facts.
They want to show their friends and family content that is brief, fun and entertaining.
The better you can tap into the emotions and personality of your brand, the better people will want to share your marketing videos.
Just Hit Record
Video is the perfect way to display your mission, vision, or goals in an entertaining and engaging format.
Many business owners worry that they aren’t ready to launch with video. But for less than $1000 you can set up an in-house video studio at your office.
The key to making your video marketing success is to get started. It doesn’t have to be perfect to begin with. You can keep improving as you go.
However, the longer you wait to get started, the more your competitors gain an edge.
Begin adding video marketing into your overall strategy and watch sales conversions and organic traffic skyrocket.