Brandastic President Receives Global Marketing & Communications Award
The Entrepreneurs Organization (EO) is a global non-profit organization, whose mission is to ‘Engage leading entrepreneurs to learn and grow.’ Founded in 1987, it now has 12,000 plus worldwide members with 186 chapters spanning 58 countries.
In March 2019, Justin Nassie, founder of Brandastic was awarded the EO Marketing & Communications Leadership Award for 2018/2019. This award is given to one recipient worldwide once a year.
Justin has served in the role of Marketing Communications Chair for the EO Orange County Chapter. With extensive experience working with clients on digital marketing campaigns, Justin was able to create a compelling campaign for EO events in his local chapter.
“One of the biggest challenges for keeping in contact with a group of entrepreneurs is that they are always busy. You have to give them lots of notice and lots of reminders to make sure they are able to come along to events.”, Justin explained.
Justin and his digital marketing team put together a promotion strategy that covered all bases for attracting the attention of EO members: text, email, social media, and video content.
The marketing and promotional tools used included:
- Designed and Developed new EO OC website
- Development of an API for events
- Coordination of all photography for EOOC events
- Monthly printed postcards to EOOC members
- Social posting on Facebook, Instagram, LinkedIn
- Chapter emails twice a month with event highlights
- PR releases to grow the visibility of the EOOC chapter
“For me to receive this award is an honor, and I am excited to see the growth that EO has experienced in the past few years. These digital promotion tools are really making the world of entrepreneurship much more connected and supportive than ever before.”
The award ceremony is to be held in Macau, China, and Justin was invited to attend as the winner of the Marketing & Communications Leadership Award.
As a leader in the Digital Marketing industry, the entire Brandastic team is thrilled to celebrate Justin’s award and to further the reach of the EO network.