How to Use Email Marketing to Attract More Clients
Like most people today, you probably don’t read every single email in your inbox.
This is because on average most people will receive between 50-100 emails between their home and work emails.
Some business owners have started to move their marketing and client communication over to other methods such as social media, messaging apps like WhatsApp or Facebook Messenger, or using platforms like Slack.
While these new platforms offer some cool innovation, the reality is that email is still a big part of the way businesses and customers communicate each day.
Here are two big reasons why email marketing is still an effective marketing channel for business.
1) Email is the First Point of Contact
When a customer is interested in buying one of your products or services, very often the first thing they will do is to email with some questions or to get more specific information.
This is because email is a one-to-one connection point, and it’s often the first way that customers make a decision about working with you or buying from you.
If you take the time to reply quickly and professionally, this simple action helps to build rapport and trust with the customer.
2) Email Lists are Your Own
While many people today believe that social media is the best way to connect with customers, the fact is that as users we don’t own the platform.
When social media platforms change their algorithms, their systems or start charging a fee to contact people (e.g. LinkedIn Premium) you are stuck using that platform. Your business is then at the mercy of the social platform for how you can reach your user base.
In contrast, email is free and is a direct connection between you and the people who are interested in your product or service.
With email, you can choose how often and what type of media you share. And you can respond to emails quickly.
Email is a No-Pressure Marketing Tool
One of the hidden benefits of email is that it is asynchronous. Unlike a phone call or a text message, the person does not need to reply immediately.
Often on a social platform, a user must be on the site or app at a time when you post (or soon after) for them to see your posts.
But with email, the person receives your message and it is stored in their inbox. Even if they don’t open it or respond immediately, it serves as a reminder that your products and services exist without the pressure to buy or act immediately.
Over the long term, email marketing can build more trust than phone calls or social posts or remarketing advertisements trying to get sales.
Despite not being the most innovative new technology, email marketing is still one of the most effective ways to consistently connect with your prospects and customers.