In-Demand Digital Marketing Skills You Need in 2020
If your business doesn’t have an online presence in 2020, odds are you’re losing potential customers and profits.
With the current COVID -19 crisis, there has been a large spike in the volume of online traffic and transactions. Online traffic has increased by 25% since April, and online transactions have increased by over 40%.
With everyone moving online there’s stiff competition for customer eyeballs. By adapting to the new normal and embracing digital marketing, your brand can leverage the online marketplace for future success in 2020 and beyond.
In this article, we will share the most important and in-demand marketing skills your company will need to leverage in 2020.
Search Engine Optimization
Knowledge of SEO provides a strong backbone for everything else you do in digital marketing.
SEO stands for “search engine optimization” and it’s the practice of increasing not only the quantity of your web traffic but also the quality of the traffic.
A recent study by Hubspot showed that 64% of marketers actively invest time in search engine optimization.
It might not give you fast results like paid search (PPC), but at a time where websites are replacing physical storefronts, you can’t afford to ignore SEO.
Best of all, SEO is about much more than just 1st-page rankings and clicks. In 2020, SEO campaigns focus time on creating a streamlined user experience (UX). Customers know what they want and they want to get it fast.
A quality SEO specialist knows how to work with developers and designers to optimize the online experience and increase conversions. If that’s not enough, anyone familiar with SEO is invaluable when it comes to developing a content strategy that will actually rank.
Marketing analytics is the practice of measuring, analyzing, and managing the performance of your marketing strategy in order to gauge success and optimize your return on investment (ROI).
In 2020, data is more powerful and readily available than ever before. That means companies need to utilize skilled data analytics professionals who break down the data into useful insights.
The best part about having knowledge of analytics is that it can help streamline your PPC, SEO, content, social media, and email marketing campaigns.
Having a basic knowledge of tools like Google Analytics, Adobe Analytics, and HubSpot reporting allows you to track important metrics like bounce rate, click-through-rate (CTR), conversions, and a lot more. Without the ability to interpret data, your marketing strategy is running blind and you’re most likely losing out on a substantial amount of revenue.
Social Media Marketing
In 2020, Americans spend an average of 3 hours per day on social networks and messaging. This is why marketers need to stay relevant by leveraging social channels like Facebook, Instagram, Twitter, Tik Tok, Snapchat, and LinkedIn.
With that being said, the successful use of social media relies on more than just a nice photo and a couple of hashtags. Today’s social media marketers must understand their customer base, what kind of content they search for, and how to get people talking about your brand.
Just as important as organic social content, paid social and influencer campaigns are great ways to supplement your current strategy in 2020.
The ability to find a niche influencer within your space and partner with them may be all you need to get your brand or business to the next level. Gone are the days where companies can ignore social media in a well rounded digital marketing mix.
Video Content Creation
Today over 85% of all internet users in the United State watched online video content monthly on any of their devices.
Video is cheaper and easier to make than ever before, but it’s also more important than ever before when it comes to digital marketing. In less than 5 minutes you can create a captivating marketing video with just your iPhone.
Video helps add an extra layer to your marketing channels and helps you break through the noise and excess of content inundating the world wide web. More specifically, adding a video component to your website can significantly increase your traffic and move up the search engine results pages (SERPS).
In 2020, mobile is everything and mobile users are addicted to quality video content. If you want eyeballs, the first thing you need to do is start filming.
Content Writing and Copywriting
Approximately 60% of marketers rate content marketing as extremely important or very important to their marketing strategy.
You’ve heard the digital marketing cliche “content is king” and the sentiment still holds true in 2020. Quality writing is the cornerstone of any digital marketing discipline from SEO to PPC and email marketing.
More specifically, quality content marketing benefits audience retention, social media traction, lead generation, and site authority.
Customers nowadays want to know the story and mission behind the brands they consider before buying. Quality content marketers can do just that by forging a brand narrative and knowing which medium to share it on.
If you’re struggling to gain traction with your marketing efforts, a competent writer might be just the skill you need. Customers want to know about the brands they’re considering. More specifically,
Web Design and Development
You don’t need to be a programming wiz, but a general knowledge of HTML, CSS, and other coding languages are in-demand skills within every facet of digital marketing. In a recent study, 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business.
Design and development skills allow you the ability to make changes to a website’s front and backend without the need of a dedicated web developer.
A quality designer who understands the technical side of websites as well as the importance of user experience (UX) is an invaluable asset. In 2020, customers immediately judge your brand off of the quality of your website and first impressions are hard to break.