Launch A Successful Hashtag Marketing Strategy

By Stacy | May 20, 2016 (5 min read)

Marketing in today’s content saturated world goes far beyond how much money you spend on advertisements.

Launching a successful marketing campaign requires building a relationship with your audience. This is especially true for social media marketing.

According to studies by digital ad agency RadiumOne

“Tweets with hashtags get twice as much engagement as those without them, and 55% more Retweets. On top of that, 75% of social media users use hashtags.”

Using effective hashtags can be a great organic marketing tool to increase brand awareness and user engagement in a creative way. By following a few simple hashtag strategies, you can utilize specific hashtags to engage your target audience.

Keep reading to learn more about our four favorite types of marketing hashtags.

Brand Hashtag

A brand-specific hashtag is a fundamental marketing strategy as it brings organic awareness to your brand. Not only will it build a discussion around your company’s brand, but can also naturally create an online community by bringing awareness to your campaign.

Content Hashtags

Content related hashtags are useful because they don’t necessarily need to be trending or even specific to your brand. Content hashtags serve as tagged words that are related to your post’s content. This is a great tool for optimizing your search content because it can attract a wider array of audience members based on the words that you tag.

Trending Hashtags

Using trending hashtags can help you build an audience beyond your current followers and contacts. Keeping in mind real time, use hashtags that are relevant to your post.

Call to Action Hashtags

CTA hashtags can encourage online interaction with your brand by requesting a specific call to action. Adding a verb before your hashtag is a great way to get your audience involved in your brand. This is the perfect way to have your audience naturally share your campaign.

Resources: Brightplanning.com