Mobile Friendly Becomes a Ranking Factor

By Ben |  Mar 26, 2015 (5 min read)


2015 was slated to have a huge increase in mobile searches – and is speculated to surpass traditional desktop/laptop searches in organic traffic and paid clicks. That day may come sooner than expected, as Google just rolled out their plans for the newest ranking algorithm – Is your site mobile friendly? If not, your rank on Google’s search results might drop.

The Mobile-Friendly Era

Mobile milestones have been a steady constant for some time, and this new algorithm update will crawl websites and populate the top results with mobile-friendly sites to provide a better experience for the smartphone or tablet user. If your site is already mobile-friendly, you might not see a change, but if your website is not mobile responsive, start planning as the update will be in effect worldwide starting April 21st.

Below are some important things to note about the new update

  • Update only affects mobile search results, so searches conducted on a desktop will likely see no difference.
  • Worldwide, page by page application means that each page is judged separately. This is good if you have a mobile-friendly shop but an outdated homepage, as the outdated sections will not bring your overall score to unfriendly.

Google’s Mobile-Friendly Test

Not sure if your site is mobile-friendly? Take the test. Simply adding your URL will give you a report if your website is mobile-friendly or not, and what you can do to improve before April 1st. Take a look at our results below.

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