Most entrepreneurs and business owners are obsessed with finding new customers. They look for any new strategy to attract new business and sales to their company. 

However, a lot of business owners don’t realize that finding new customers is five times as expensive as keeping the customers they already have.

During challenging times, businesses have to think of ways to keep in contact with existing customers. A strong connection and regular communication helps maintain relationships and encourages them to buy from you.

Here are three ways to stay in touch with your customers.

1) Weekly News Updates

Did you know that 86% of people still like to receive news from businesses that they’ve bought from before? This is because the relationship is already developed. 

If you are going to stay in touch with weekly updates for your customers, make sure the content you share is relevant and useful for those who buy your products and services.

Share industry updates, statistics, success stories from customers, or even new ideas that your company has been trying out. A great example of this is Think With Google, where they share insights from their own data that can help customers better manage their own search engine marketing.

This helps keep your business top of mind and shows that you are an innovative company in your niche.

2) Social Media Sharing and Commenting

There’s nothing worse than visiting a company’s Facebook page and seeing it hasn’t been updated for a few months. It makes the company feel stale and out of date.

It’s important to add weekly updates in the form of blog posts, videos, images, etc. These help customers stay up to date and show that you are on top of everything in your business.  It also makes the page show up less in people’s Facebook News Feed. 

Another important point is to make sure that you are liking, commenting on, and sharing the content your customers put out. This is a way to show you are connected to them, and interested in what they are sharing. It makes for a two-way relationship and a better connection with your brand.

3) Special Online Events

At times like this, when everyone is stuck inside, there are still ways for you to connect with technology.

You can use live streaming on Facebook and LinkedIn to run online events for your brand. You can offer online seminars sharing ideas from industry experts, or interview people who can offer education in your niche. This helps show your customers that you are available and still offering valuable ideas for them.

Focus on the Long Term

For your existing customers, even at times like this,  it’s important to think about their lifetime value. When this time passes, everyone will remember those brands that make the effort to connect.

They may not be buying right now, but they are still connected to you, and if you build trust now that will pay off over the long term. Their loyalty will continue to grow and they are more likely to refer new customers to you as well.

Whenever you are thinking about growing revenue for your business, remember to focus on your existing customers first. They are the core of your business revenue and will continue to support you during tough times.

Need support for your marketing during these difficult times? Brandastic is a digital marketing agency with offices in Orange County, Austin, and Los Angeles. We help businesses to contact and connect with their customers and to grow their online presence. We are here to help your business survive and thrive during this crisis. Reach out today to discover ways we can support you and help you innovate.