Optimizing your Site for Online Customer Experience

By Megan |  Jul 16, 2014 (5 min read)


So you now have a polished, well-designed website that gives you a cutting edge. Your site viewers might be increasing as you continue to work on SEO, good content, and an overall appeal within your site. Now that you have solidified the basics, its time to turn those page views into bookmarks, shares, loyal returners, and customers.


If you thought that a pretty website made the cut, think again!


Here are four useful tips for anyone who wants to know how to increase online sales or any other form of conversion.

Check Your Website Loading Speed

Studies find that 47% of people expect a webpage to load in 2 seconds or less. Customers usually abandon a page after a lull of three seconds or more. With most users expecting such quick loading times, it’s no wonder that faster sites mean more retention. If your site is beautifully designed but too slow to load, your customers could be heading away from your site and onto the hands of competitors.

Pure and Simple

Your website is beautiful, but is it simple? Giving valuable information in an easy to digest manner early on in their search will allow viewers to trust the source and feel confident enough to go beyond the window-shopping.


Make your products easy to order, organize your description of services, and add a FAQ page to your site so customers can make an informed decision. After all, an informed customer is a happy customer. Above all, a website copywriter who can write engaging content will work wonders in keeping potential customers on your site.

Build Online Trust

If your site is new or has been given a new look, then building a degree of trust and reputation is a must. Customers want to know that they are working with a reputable company.


Offering strong guarantees on purchases, clear return policies, and accurate contact information can go a long way to appease a wary customer.  Additionally, placing testimonials or reviews on your products, your site, or your services can be the contributing factor in people heading to the checkout or clicking the back button.


If customers appreciate a good website, they also appreciate quality service. Even without face-to-face interactions, quality service can be delivered through implementing ideas that are designed to make the viewers experience both effortless and enjoyable.  With these tips in your back pocket, you can convert visitors to customers and loyal viewers.


Fine Tune Your Website Sales Funnel

You probably hear a lot about conversion and sales funnels, but only 22% of businesses think their conversion rates are as good as they could be.


Basically, your sales funnel is the flow of potential customers from first visiting the site to eventually making a purchase or completing a conversion. The best way to see if your current funnel is paying off is to get familiar with google analytics and set up conversion goals. To learn more about increasing your sales with google analytics read this article from Neil Patel.



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