A call-to-action (CTA) in social media is a prompt that encourages users to take a specific action such as clicking a link, sharing content, or making a purchase. Unlike passive content, effective CTAs create clear pathways to conversion through compelling, action-oriented language. Strategic CTA implementation considers the platform context, audience relationship stage, and specific campaign objectives while using urgent, benefit-focused phrasing that motivates immediate response without appearing overly promotional.
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