Go-To-Market Strategy

Outbound Sales & Outreach Plan — March 2026

CONFIDENTIAL — Internal Use Only

Brandastic Outbound Sales & Outreach Plan

Prepared: March 7, 2026 | Updated: March 7, 2026 (v3 — Real Portfolio Links + Refined ICP)
For: Justin Nassie, President — [email protected]

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1. IDEAL CLIENT PROFILE (ICP)

Target Profile

Decision Makers: Directors of Marketing, Marketing Managers, C-suite (CMO, VP Marketing, CEO)

Geography: USA (national)

Revenue: $10M+

Industries: Health & Wellness, Education, Dental/Medical

Why These Verticals

Brandastic has real, proven portfolio work with actual results in each of these verticals:

Buying Signals

Running paid ads but landing pages are generic / not A/B tested

Website hasn’t been redesigned in 3+ years

No email newsletter or content marketing engine

Competitor outranks them on key search terms

Recently opened new locations, launched new programs, or raised funding

Marketing team is lean (1-3 people) and needs agency support

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2. PROSPECT LIST (50 COMPANIES)

A. Health & Wellness (20 Companies)

#	Company	Website	Est. Revenue	Why They’re a Fit	Est. Deal Size	Target Contact
1	Life Time Fitness	lifetime.life	$2.1B	170+ locations, massive paid spend; OTF + Health Mate playbook scales directly	$7,500/mo	Director of Marketing
2	Xponential Fitness	xponential.com	$300M+	Parent of Club Pilates, CycleBar, StretchLab; multi-brand digital needs	$7,500/mo	Director of Marketing
3	Alo Yoga	aloyoga.com	$250M+	Premium wellness brand; SEO & email underdeveloped	$6,000/mo	Marketing Manager
4	Hyperice	hyperice.com	$100M+	Recovery/wellness tech, SoCal HQ; weak content & SEO engine	$5,000/mo	Director of Marketing
5	Playa Bowls	playabowls.com	$100M+	200+ franchise locations; mirrors OTF multi-location model	$5,000/mo	Marketing Manager
6	Pressed Juicery	pressedjuicery.com	$100M+	LA-based, 100+ locations; minimal blog/SEO	$5,000/mo	Director of Marketing
7	Bloom Nutrition	bloomnu.com	$100M+	Explosive DTC supplement brand; needs SEO & lifecycle email	$5,000/mo	Marketing Manager
8	Momentous	livemomentous.com	$50M+	Premium supplement brand; needs content marketing beyond podcast sponsorships	$5,000/mo	Marketing Manager
9	Therabody	therabody.com	$250M+	LA-based wellness tech; content & SEO opportunity	$6,000/mo	Director of Marketing
10	European Wax Center	waxcenter.com	$500M+	900+ locations; local SEO & paid similar to OTF model	$7,500/mo	Director of Marketing
11	Restore Hyper Wellness	restore.com	$100M+	200+ locations; needs multi-location paid + content strategy	$5,000/mo	Marketing Manager
12	Tone It Up	toneitup.com	$20M+	LA-based fitness/wellness; email & SEO strategy stale	$4,000/mo	Marketing Manager
13	Nutrafol	nutrafol.com	$200M+	Hair wellness, DTC + clinical; needs SEO content engine	$6,000/mo	Director of Marketing
14	Vital Proteins	vitalproteins.com	$100M+	Content marketing lags behind brand awareness	$5,000/mo	Marketing Manager
15	Hand & Stone Massage	handandstone.com	$200M+	500+ franchise locations; OTF franchise playbook applies	$6,000/mo	Director of Marketing
16	Barry’s (Barry’s Bootcamp)	barrys.com	$100M+	Premium fitness, 80+ studios; content & email underdeveloped	$5,000/mo	Marketing Manager
17	Sakara Life	sakara.com	$50M+	Organic meal delivery; needs content/SEO to compete	$4,500/mo	Marketing Manager
18	Stretch Zone	stretchzone.com	$75M+	400+ locations franchise; direct OTF parallel	$5,000/mo	Marketing Manager
19	Hydrafacial (BeautyHealth)	hydrafacial.com	$300M+	Long Beach HQ; B2B2C content marketing gaps	$6,000/mo	Director of Marketing
20	Athletic Greens (AG1)	drinkag1.com	$500M+	Massive supplement brand; SEO opportunity at scale	$7,500/mo	Director of Marketing

B. Dental / Medical (15 Companies)

C. Education (15 Companies)

Pipeline Summary

Realistic close rate (10-15%): $349K–$524K in new annual revenue

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3. EMAIL OUTREACH SEQUENCES

SEQUENCE 1: Health & Wellness Outreach

Email 1 — The Orangetheory + Health Mate Proof (Day 1)

Subject: how we cut Orangetheory's CPL by 800%
Hi {First Name},
I was looking at {Company}'s digital presence and noticed some gaps that are likely costing you leads — {specific issue: e.g., "your landing pages aren't A/B tested" or "you're ranking on page 3 for '{keyword}'"}.
We're Brandastic, a digital agency that specializes in health & wellness brands. Here's what we've done in your space:
🏋️ Orangetheory Fitness — 800% decrease in cost per lead across 50 locations, 400+ ads/mo
→ See the full case study: https://brandastic.com/portfolio/orangetheory-fitness/
🧘 Health Mate — wellness marketing & creative campaigns that drove real growth
→ See the full case study: https://brandastic.com/portfolio/health-mate/
For a brand like {Company}, that kind of strategy translates to serious revenue.
Would a 15-minute call make sense to show you what we'd do specifically for {Company}?
Justin Nassie
President, Brandastic
brandastic.com | (714) 664-8684

Email 2 — The Competitive Gap (Day 4)

Subject: Re: how we cut Orangetheory's CPL by 800%
Hi {First Name},
Quick follow-up — I ran a competitive analysis on {Company} vs. your top 3 competitors for "{primary keyword}."
Key finding: {Competitor} is capturing an estimated {X} organic visitors/month that should be yours. That's roughly ${X}/month in equivalent paid traffic you're missing.
We built this kind of SEO + paid strategy for Orangetheory across 50 locations (https://brandastic.com/portfolio/orangetheory-fitness/) and Health Mate's wellness brand (https://brandastic.com/portfolio/health-mate/). Happy to walk through how it applies to {Company} — no strings attached.
Justin

Email 3 — The Breakup (Day 9)

Subject: closing the loop on {Company}
Hi {First Name},
I've reached out a couple times about the gaps in {Company}'s digital presence. I know timing is everything.
If this ever becomes a priority, here's what we bring to the table:
✅ Orangetheory Fitness — 800% CPL decrease across 50 locations → https://brandastic.com/portfolio/orangetheory-fitness/
✅ Health Mate — wellness marketing that drives growth → https://brandastic.com/portfolio/health-mate/
✅ HyperX — $100M in annual sales
✅ Full content, SEO, and paid media under one roof
My calendar's open whenever it makes sense: brandastic.com/contact
Best,
Justin

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SEQUENCE 2: Dental / Medical Outreach

Email 1 — The DESS USA + Young Surgical Proof (Day 1)

Subject: we built the digital presence for DESS USA & Young Surgical
Hi {First Name},
I noticed {Company} is investing in digital but there are some gaps that could be costing you leads — {specific issue: e.g., "your local listings aren't optimized across locations" or "your site isn't converting like it should"}.
We're Brandastic, and we specialize in dental and medical brands. Here's what we've built in your exact space:
🦷 DESS USA — dental industry digital presence & marketing
→ See the case study: https://brandastic.com/portfolio/dess-usa/
🏥 Young Surgical — surgical/medical marketing & web design
→ See the case study: https://brandastic.com/portfolio/young-surgical/
Plus: We generated 3,550 qualified leads in 30 days for RICOH at 120x ROAS using this same lead gen framework.
Worth 15 minutes to see what we'd build for {Company}?
Justin Nassie
President, Brandastic
brandastic.com | (714) 664-8684

Email 2 — The Patient/Lead Acquisition Angle (Day 4)

Subject: Re: we built the digital presence for DESS USA & Young Surgical
Hi {First Name},
Following up — I put together a quick analysis of {Company}'s digital presence vs. your top competitors.
The short version: there's a significant gap in {SEO / local listings / content} that's sending potential patients/leads to competitors. We see this constantly in dental and medical — the brands that invest in content + paid together win.
We've done exactly this for dental (DESS USA: https://brandastic.com/portfolio/dess-usa/) and surgical brands (Young Surgical: https://brandastic.com/portfolio/young-surgical/). Happy to show you what it looks like for {Company}.
Justin

Email 3 — The Breakup (Day 9)

Subject: one last note
Hi {First Name},
Last follow-up from me. If digital marketing becomes a priority for {Company}, here's what we bring:
✅ DESS USA — dental digital presence → https://brandastic.com/portfolio/dess-usa/
✅ Young Surgical — medical marketing & web design → https://brandastic.com/portfolio/young-surgical/
✅ RICOH — 120x ROAS, 3,550 leads/30 days
✅ Full-service: SEO, paid media, content, web — all under one roof
The door's always open: brandastic.com/contact
Justin

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SEQUENCE 3: Education Outreach

Email 1 — The CalOPS + Think Together Proof (Day 1)

Subject: how we drove enrollment for California Online Public Schools
Hi {First Name},
Education companies like {Company} live and die by enrollment and lead gen — but most are over-relying on paid ads without a content engine to back them up.
We're Brandastic, and we've built marketing engines for education brands just like yours:
🎓 California Online Public Schools (CalOPS) — enrollment-focused digital marketing
→ See the case study: https://brandastic.com/portfolio/california-online-public-schools/
📚 Think Together — education nonprofit marketing
→ See the case study: https://brandastic.com/portfolio/think-together/
Plus: We generated 3,550 qualified leads in 30 days for RICOH at 120x ROAS — the same framework applies to enrollment growth.
I looked at {Company}'s site and see some clear opportunities in {specific issue}. Worth a 15-minute call?
Justin Nassie
President, Brandastic
brandastic.com | (714) 664-8684

Email 2 — The Content + SEO Angle (Day 4)

Subject: Re: how we drove enrollment for California Online Public Schools
Hi {First Name},
Quick follow-up — education is one of the most SEO-driven verticals. People search before they enroll.
I ran a quick keyword analysis for {Company} and you're missing significant search traffic for terms like "{keyword}" — your competitor {Competitor} is capturing that instead.
We built enrollment-driven content engines for CalOPS (https://brandastic.com/portfolio/california-online-public-schools/) and Think Together (https://brandastic.com/portfolio/think-together/) — and drove 720% organic click increases for KIA Motors using the same SEO framework.
Happy to share the analysis for {Company}.
Justin

Email 3 — The Breakup (Day 9)

Subject: closing the loop
Hi {First Name},
Last note. If enrollment growth or digital marketing becomes a focus, here's what we've done:
✅ CalOPS — enrollment-focused digital marketing → https://brandastic.com/portfolio/california-online-public-schools/
✅ Think Together — education nonprofit marketing → https://brandastic.com/portfolio/think-together/
✅ RICOH — 3,550 leads/30 days, 120x ROAS
✅ Dhar Mann Studios — $70K/year content strategy + 52-week calendar
We build full-stack marketing engines. The door's open whenever timing is right.
brandastic.com/contact | [email protected]
Justin

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SEQUENCE 4: Re-Engagement (Past Leads / Lost Deals)

Email 1 — The Update (Day 1)

Subject: things have changed at Brandastic
Hi {First Name},
We talked {timeframe} ago about {service discussed}. I know the timing wasn't right, but wanted to share what's new:
We've gone deep into health/wellness, dental/medical, and education — with real results:
• Orangetheory Fitness — 800% CPL decrease across 50 locations → https://brandastic.com/portfolio/orangetheory-fitness/
• DESS USA — dental industry digital presence → https://brandastic.com/portfolio/dess-usa/
• CalOPS — enrollment-focused marketing → https://brandastic.com/portfolio/california-online-public-schools/
• Dhar Mann Studios — $70K/year strategy + newsletter + 52-week calendar
Worth a quick 10-minute check-in?
Justin

Email 2 — The Case Study (Day 5)

Subject: 800% CPL decrease — here's how we did it
Hi {First Name},
Thought you'd find this relevant — a few recent wins:
🏋️ Orangetheory Fitness — 800% CPL decrease, 50 locations, 400+ ads/mo
→ https://brandastic.com/portfolio/orangetheory-fitness/
🦷 DESS USA — dental digital presence built from scratch
→ https://brandastic.com/portfolio/dess-usa/
📊 RICOH — 120x ROAS, 3,550 leads in 30 days
We can build something similar for {Company}, scaled to your goals. Interested?
Justin

Email 3 — The Door’s Open (Day 10)

Subject: no hard feelings either way
Hi {First Name},
Whether it's now or 6 months from now, the door's open.
We're doing our best work right now in health/wellness, dental/medical, and education — and I think {Company} would be a great fit.
Browse our work: brandastic.com/portfolio
brandastic.com/contact
[email protected]
(714) 664-8684
Justin

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4. CHANNEL STRATEGY

A. LinkedIn Outreach Plan

Profile Optimization (Do This Monday):

Justin’s headline → “President @ Brandastic | We Build Lead Engines for Health, Dental & Education Brands | Orangetheory • RICOH • DESS USA • Dhar Mann”

Featured section → Orangetheory case study, DESS USA portfolio, CalOPS portfolio, Dhar Mann partnership

Banner image → Brandastic branded with client logos + key metrics

Content Calendar (3x/week):

Connection Strategy:

Send 20 targeted connection requests/day (use Sales Navigator)

Target: Directors of Marketing, Marketing Managers, C-suite at health, dental/medical, education companies ($10M+, USA)

Connection message: *No pitch.* Just “Hey {Name}, love what you’re building at {Company}. Would be great to connect — I work with brands in {industry} on digital strategy.”

Engage (like/comment) on their content for 1 week before any pitch

DM pitch only after engagement and only if they engage back

B. Cold Email Infrastructure

Tech Stack:

Instantly.ai ($97/mo) — Cold email sending + warmup

Apollo.io ($79/mo) — Lead sourcing, verified emails, sequences

Clay ($149/mo) — Enrichment, personalization at scale

Loom ($15/mo) — Custom video messages for high-value prospects

Deliverability Setup:

3 secondary domains (brandastic-agency.com, brandastic-group.com, brandastic-digital.com)

3 mailboxes per domain = 9 sending accounts

Warm up for 2 weeks before sending

Max 30 emails/day per mailbox = 270/day capacity

Target: 50 net-new cold emails/day after warmup

C. Strategic Partnerships

Agency Partnerships (Non-Competing):

PR agencies (they don’t do digital — refer clients who need it)

Web dev shops (build sites but don’t do marketing)

Video production companies (create content but don’t distribute)

Healthcare marketing consultants (strategy but no execution)

Education enrollment consultants (enrollment strategy, no digital)

Dental practice management consultants

Referral Partners:

Business coaches / consultants

Healthcare practice management consultants

Dental industry consultants & DSO advisors

Education enrollment consultants

CPAs / financial advisors

Action Items:

1. Identify 10 potential partners this week
2. Take 2 to lunch/coffee per week
3. Create a simple referral agreement: 10% of first-year contract value
4. Build a co-branded “Digital Health Check” they can offer their clients

D. Referral Program

Client Referral Program:

Existing clients get 1 month free for every referral that closes

Or 10% cash referral fee (their choice)

Send quarterly “referral reminder” email to all current clients

Create shareable assets: “Know someone who needs better marketing? See what we did for Orangetheory…”

Strategic Referral Program:

Partners get 10% of Year 1 contract value

Tracked via simple spreadsheet → upgrade to PartnerStack if volume justifies

Quarterly partner appreciation (dinner, gift, etc.)

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5. WEEKLY EXECUTION CADENCE

Monday — Prospecting Day

Tuesday — Follow-Up Day

Wednesday — Content + Outreach

Thursday — Pipeline Management

Friday — Review + Optimize

Weekly Totals

Cold emails sent: 100-125

LinkedIn connections: 100

LinkedIn content posts: 3

LinkedIn comments/engagements: 50+

Loom videos: 6-10

Phone calls: 5-10

Partner touches: 3-5

Total outbound touches: 275-325/week

Tools Stack (Monthly Cost)

KPIs to Track Weekly

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6. CASE STUDIES — SALES ASSETS

🏋️ Health & Wellness

Orangetheory Fitness

800% decrease in cost per lead

50 locations managed simultaneously

400+ ads/month running and optimized

Portfolio: https://brandastic.com/portfolio/orangetheory-fitness/

Use for: All health/wellness, fitness franchise, and multi-location prospects

Health Mate

Wellness marketing & creative campaigns

Portfolio: https://brandastic.com/portfolio/health-mate/

Use for: Wellness brands, spa/recovery, lifestyle health companies

🎓 Education

California Online Public Schools (CalOPS)

Enrollment-focused digital marketing

Portfolio: https://brandastic.com/portfolio/california-online-public-schools/

Use for: K-12, online schools, enrollment-driven education companies

Think Together

Education nonprofit marketing

Portfolio: https://brandastic.com/portfolio/think-together/

Use for: Education nonprofits, after-school programs, community education

🦷 Dental / Medical

DESS USA

Dental industry digital presence

Portfolio: https://brandastic.com/portfolio/dess-usa/

Use for: Dental companies, DSOs, dental supply/device companies

Young Surgical

Surgical/medical marketing & web design

Portfolio: https://brandastic.com/portfolio/young-surgical/

Use for: Medical device, surgical, healthcare B2B companies

📊 Cross-Vertical Power Stats

RICOH

120x ROAS on digital campaigns

3,550 qualified leads in 30 days

Use for: Any high-volume lead gen conversation

HyperX

$100M annual sales supported

10+ landing page A/B tests driving conversions

Use for: DTC brands, e-commerce, supplement companies

KIA Motors

140% increase in organic users

720% increase in organic clicks

Use for: Any prospect where SEO is the primary opportunity

🎬 Dhar Mann Studios (Content Strategy Anchor)

$70K/year partnership

Strategy deck + 52-week content calendar + automated newsletter

Demonstrates Brandastic’s ability to win and retain large content-focused deals

Use for: Brands that need content engines, not just one-off campaigns

Sales angle: “We built a $70K/year content partnership with a 50M+ subscriber creator. Imagine what that kind of content strategy does for {Company}.”

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APPENDIX: QUICK-START CHECKLIST (Monday Morning)

– [ ] Week 1: Infrastructure

– [ ] Set up Apollo.io + Instantly.ai accounts
– [ ] Purchase 3 secondary domains, set up mailboxes
– [ ] Start email warmup (2-week warmup period)
– [ ] Optimize Justin’s LinkedIn profile (new headline with verticals + portfolio clients)
– [ ] Import 50 prospects into CRM (tagged by vertical)
– [ ] Create vertical-specific case study one-pagers linking to portfolio pages

– [ ] Week 2: Soft Launch
– [ ] Begin LinkedIn content (3x/week, vertical-focused)
– [ ] Send first 20 LinkedIn connection requests/day (Directors of Marketing, Marketing Managers, C-suite)
– [ ] Start engaging on prospects’ LinkedIn posts
– [ ] Identify first 5 referral partners in health/dental/education
– [ ] Send re-engagement sequence to all past leads

– [ ] Week 3: Full Launch
– [ ] Email warmup complete — begin cold outreach
– [ ] 50 cold emails/day across 9 mailboxes (vertical-specific sequences with portfolio links)
– [ ] First Loom videos for top 5 prospects per vertical
– [ ] First partner coffee/lunch meeting

– [ ] Week 4: Optimize
– [ ] Review open rates, reply rates, meeting conversions by vertical
– [ ] A/B test subject lines on underperforming sequences
– [ ] Double down on what’s working (which vertical converts best?)
– [ ] First pipeline review — forecast Month 2
– [ ] Share first wins with team

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Goal: 3 new clients by end of Month 2 = $210K+ in new annual revenue
6-month target: 12-15 new clients = $840K-$1M+ in new annual revenue

*This plan was built to execute, not to read. Start Monday.*