HyperX:
Stinger Gaming Headset Campaign

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THE CHALLENGE

HyperX, a leader in gaming peripherals, aimed to position the Cloud Stinger Gaming Headset as the best under-$50 option for gamers. To achieve this, they needed a digital marketing campaign that would drive conversions, promote the product on the right channels, and generate demand at Best Buy and Amazon. The challenge was to effectively communicate key features—90-degree rotating ear cups, HyperX signature memory foam, and a swivel-to-mute mic—through visuals, video, and professional gamer testimonials. Additionally, reaching gamers on Twitch and Snapchat required a tailored approach, including 10 high-conversion landing pages and targeted ads.

THE SOLUTION

Brandastic, an Orange County digital marketing partner, collaborated with the HyperX marketing team to create a data-driven campaign that maximized engagement and sales. We designed 10 audience-specific landing pages featuring dynamic visuals, testimonials, and mobile-first designs optimized for social sharing. Our targeted ads on Twitch and Snapchat leveraged professional gamers and influencers to showcase the product in action, driving traffic to retail partners. Through analytics and continuous optimization, we refined headlines, images, and CTAs to boost conversions. The result: over $100 million in sales within the first year, increased demand at Best Buy and Amazon, and a Gold MarCom Award for digital marketing excellence.

Campaign Types

Collaborative Landing Page Design

Each page featured dynamic product visuals, professional gamer testimonials, and highlighted key features.

Targeted Ads & Influencer Collaborations

Develop ads that were optimized for Twitch and Snapchat. Professional gamers and gaming influencers were featured.

Conversion Optimization & Analytics

Event triggers were set up to track actions such as button clicks, video views, and purchases.

STRATEGY

Our goal was to position the HyperX Cloud Stinger Gaming Headset as the top choice under $50 by driving conversions, increasing demand at Best Buy and Amazon, and expanding brand visibility among gamers. We aimed to achieve this through high-conversion landing pages, targeted ads on Twitch and Snapchat, and influencer-driven content that resonated with the gaming community.

KEY METRICS & RESULTS

Brandastic’s collaboration with the HyperX marketing team demonstrated the power of a well-executed digital marketing strategy. Through a combination of data-driven landing pages, targeted ads, and professional influencer partnerships, the Cloud Stinger headset reached its sales targets and more. By focusing on conversion optimization and leveraging platforms like Twitch and Snapchat, the campaign not only generated $100 million in sales but also positioned HyperX as a leading brand in the gaming industry.

$

100M

In sales the first year of launch

FREQUENTLY ASKED QUESTIONS

How did Brandastic support HyperX?

Brandastic partnered with HyperX to plan and execute a multi-channel digital strategy spanning paid social, creative production, and go-to-market strategy. The engagement focused on clear positioning, strong creative, and performance-minded execution.

What digital marketing services did Brandastic provide for HyperX?

Brandastic provided paid social, creative production, and go-to-market strategy support for HyperX, combining strategic planning with creative development and campaign execution to improve visibility, engagement, and business outcomes.

What made Brandastic a strong partner for HyperX?

As an Orange County digital marketing agency with national campaign experience, Brandastic brought strategy, creative, and execution support to help HyperX strengthen brand presence and drive results across priority channels.