UFC Gym: Brand Identity & Design

UFC Gym approached Brandastic to create an updated Brand Identity Book for their growing group of gym franchises around the world. UFC is already an established brand with a strong following and established fan base. This loyalty impacts the public’s awareness and interest in UFC Gym services. From this first project, Brandastic’s relationship with UFC Gym blossomed into a long-term partnership.

To differentiate the UFC gym services, Brandastic’s goal was to create a more approachable, inclusive feel. By softening the look and feel of the brand, and updating imagery to be inclusive, we helped to elevate the design. With this higher-end design, Brandastic assisted the UFC Gym franchise owners to reach a broader market. Working in collaboration with the UFC marketing team, Brandastic’s vision for the brand was in alignment with what they wanted.