3 Tell-Tale Signs Your Website Needs a New Look
By Erin | Aug 29, 2014 (5 min read)
You take care of your company as much as you can. Like a personal extension of yourself, your business represents who you are. But many people wouldn’t wear clothes they have outgrown, why should your website be any different? The first thing most customers see is your website, so it is always a good idea to evaluate your site to make sure it is right for your company’s evolving needs.
It’s Not Mobile Responsive
First impressions are the most important. With 48% of people citing website design as the number one factor in deciding the credibility of a business, it’s important to have your company looking its best, but the real question is can it look good in multiple ways? With more people going mobile than ever before if your site is not mobile responsive, you are missing out on powerful first impressions and your business takes the hit. 62% of companies that redesigned their websites for mobile platforms increased their sales. With those numbers, it’s hard not to consider a website facelift.
You Can’t Update Content Easily
Is your website stagnate because adding or editing content is just too time-consuming? Or every time you need to make a change to your website, you have to outsource the change adding on costs? If that’s the case, it is time to move into the new age of easy content management systems (CMS). It is extremely important for Search Engine Optimization to have your content up-to-date and relevant. CMS allows you to make simple edits and take control of your site without hiring a developer. Take control of your business with a WordPress backend system and have your site evolving with you.
In the Age of Information, it’s getting harder to captivate the attention of audiences for even seconds at a time. 40% of people ventured away from a website if it loads for more than 3 seconds. If your website is slow, you risk annoying your loyal customer base and losing potential customers. If your website is too slow, it is time to consider an upgrade. Having a fast loading site will improve customer usability, experience, and satisfaction, keeping your company in good graces.
As businesses continue to evolve, so too should your site evolve with you. Brandastic is an award-winning, full-service digital marketing and advertising agency located in sunny Southern California. We also have offices in Los Angeles, CA and Austin, TX. For beautiful web design, with easy to use backend systems, contact us today! With over 15 years in the business, we know how to keep sites relevant and increase SEO rankings, while producing incredible results. Check out our portfolio for previous projects and see how we can Ignite your Potential®!