3 Ways to Boost Your Ecommerce Sales [VIDEO]
In 2020, over 60 percent of Americans now say they’ve purchased an item online. Over 25% of adults in the U.S. buy an item online at least once a month.
Online ecommerce space is expanding by the day and shows no signs of slowing down. With giants like Amazon scooping up a considerable share of almost every market, smaller companies must be prepared to compete in the marketplace.
Here are three ways that you can increase your ecommerce sales in 2020 and beyond.
1) Be Visually Appealing
The look and feel of your website is a huge trust builder. Your images and text should give the impression that buying your product will make the person’s life better.
When it comes to selling products online, provide several pictures that showcase your product or service.
This way, consumers get a feel for what the product will feel like in their hands. Remember that poor navigation can also make people not want to buy from you, so make sure you have good UX on your site.
2) Make Your Site Searchable
Even though it might be obvious to you how you can find everything on your site, that doesn’t mean it’s easy for other people.
Ideally, your site should have a search tool to make looking for a specific item easier.
You can also set up your site so that it is searchable on Google, which is especially important for ecommerce websites.
The easier you make it for your products to be found on your site, the more of them you are likely to sell.
3) Ensure Easy Checkout
No one likes standing in long lines at a store. It’s the same online. Most customers will abandon their online cart if paying or checking out takes too long.
Make your checkout quick and straightforward to maximize customer happiness and boost future sales. Reduce the number of clicks it takes to buy, or offer to save customer information for future purposes.
You can even offer to store credit card numbers in a secure database so your customers can repurchase with one click.
Think Like A Customer
Think through the customer journey as much as possible and see where you can help them have a better experience. Try reducing steps to buy, add better quality information about your products, or a smooth delivery and return process.
All incremental improvements in these three areas will add up to a better buying experience and more sales for your customers.
Ready to grow an ecommerce business? Brandastic is an ecommerce web development agency with offices in Orange County, Los Angeles, and Austin. We can help you plan, design, develop, and launch a successful ecommerce store for your business. Get your free e-commerce website consultation today to see how we can help you succeed.