The Quick and Easy Guide to eCommerce website design
By Megan | Jun 23, 2016 (5 min read)
In recent years, the eCommerce Platform has grown leaps and bounds. With more and more consumers turning to online shopping, retailers are beginning to realize the importance of resourcing their stores to a wider untapped online audience.
According to Forbes, “With online shopping expected to burgeon past the $1.5 trillion marker this year in worldwide sales – with some experts predicting that eCommerce will surpass $2 trillion in the next few years – it’s the fastest growing and one of the most valuable industries.”
However, just having a good product isn’t enough these days. Online shoppers still have a surprisingly high shopping cart abandonment rate during their checkout process. Browsing online stores is only half of the goal; the other half is helping your customer make the purchase. It ultimately comes down to what the customer wants and doesn’t want. With these fundamental eCommerce site tips, help improve your conversion rates so that you customers will leave your site happy and more importantly not empty-handed.
Navigation is Key
Making sure that your navigation is easy and clear for your user’s is a key characteristic for any successful eCommerce website. Your navigation should include breadcrumbs so that your users will know exactly where they are going at all times and will know how to navigate back home at any point in time. To see what we mean, visit Blue Sky and see how simplicity can still be interactive and fun.
Professional Product Images
For an eCommerce site, high-quality product images are so important in building trust between your customers. Using low resolution or stock photography for displaying your products can give your website a lack of professionalism and hurt your credibility if the stock images do not match the measurements of the actual product. This can greatly affect the overall experience when selling your products. Chuao Chocolatier was one of our custom eCommerce websites that had some truly delicious product images.
Simple Check Out Process
The ultimate goal for any eCommerce site is ultimately to create B2B and B2C transactions via the Internet. In order to achieve this, creating an effortless check out process for your visitors is important in building and managing your site. Including streamlined design options such as multiple “check out” options can be the small difference that is needed to complete the purchase. To view our example above, visit Teas Etc and experience the refreshing difference of a smooth checkout process.
At Brandastic, we know that the eCommerce platform will continue to grow exponentially. That is why we build and design eCommerce sites with lasting custom features that will expand with your business and your needs.
Looking to improve eCommerce conversion rate? Brandastic is an Orange County-based website developer and SEO agency. We can help to enhance the look and feel of your website, or build an entirely new platform. Contact us today to see how we can help your business grow.