How to Partner with Micro-Influencers to Grow Your Business [VIDEO]
You might have noticed the internet has changed a lot over the past ten years.
It used to be that we used the internet and social media to connect. But today a lot of people use it to promote themselves.
Whether you like it or not, this trend isn’t likely to change. But the good news is that it also presents an opportunity to promote your business.
What is a Micro-Influencer?
Today we have a lot of micro-influencers emerging in the social media space. Micro-influencers are defined as having between 2000 and 50,000 followers on their social media accounts. They will typically have an area of expertise or niche interest that they are known for, and love to share it with their audience.
For your business, micro-influencers offer a lot of opportunities for partnering. You can capitalize on their market reach and gain attention from their audience.
Statistics show that 40% of businesses have used or considered using influencer marketing to promote their products and services. If your business is a niche where there are micro-influencers, you might be able to encourage their followers to try or buy your products and services.
Here are three ways that businesses can partner with micro-influencers in their niche to grow their business.
1) Podcast Sponsorships
If there is a popular podcast that overlaps with the niche area of your business, it might be worth doing a sponsorship deal with them.
Typically a podcaster will charge between $15-$25/CPM (which means cost per thousand downloads). For most popular podcasts, this means you will pay $150-$250 for a ten-second advertisement on their podcast.
You can pay for a sponsored ad on a podcast every week, or every month, and will help listeners to get familiarity with your brand as they listen. You can also offer special promotional codes, or a specific website URL for the listeners to visit so that you can better track the success of the advertising.
2) Sponsored Posts On Instagram
Post on visual platforms like Instagram can be excellent if you have a lot of images and videos of your products and services. Instagram micro-influencers offer a lucrative partnering opportunity for many businesses, especially if you offer sales via ecommerce.
The fees for partnering with Instagram influencers (depending on their level of fame) will be $2/click or $5 per 1000 impressions. Make sure to check the engagement levels (likes, comments, shares) of an Instagram micro-influencer before agreeing to a deal. A high volume of followers does not necessarily amount to high engagement.
3) Special Promotions of Events
If you have a new product or service launching, you might consider a special event to promote it. Events also offer an opportunity to get a take of photographs and record video content that you can share online afterward.
If you partner with micro-influencers to promote your event, you can potentially have them as a guest or the MC of the event.
Events can be more expensive, costing between $5000, up to $100,000 depending on the size and location. It’s a big commitment but can help to launch properly and grow brand trust quickly.
Look For Engagement and Authenticity
Remember that whatever image or level of trust a micro-influencer has with their audience will wash over to you as well. The trust they’ve built has taken time to develop. The proof of this is stronger engagement in the likes, comments, and shares they receive.
One fact is clear: micro-influencers are here to stay. As a business, it makes sense to capitalize on this trend and leverage their brand trust and to increase the exposure for our products.