The Power of Color for Brand Identity

By Ben |  Mar 13, 2014 (5 min read)

Design | Marketing

Whether we are on the road, shopping at the store, or even sitting in the comfort of our own homes, we can’t help but notice the logos of our favorite brands all around us.

What makes these brands so familiar reaches further than their recognizable names. Color choices in a company’s identity play a huge role in branding and what consumers perceive.

Choosing the right palette for your brand is important if you want to deliver the right message to your customers. The following is a bit of information to help you understand the power of color and perception when it comes to branding.

Certain colors evoke certain emotions – plain and simple. But how important is this when it comes to branding? Very! For example, when we see the color yellow, it usually reminds us of happiness and positivity. Yellow is a warm and inviting color and many brands use it to either stand out or portray an upbeat and optimistic vibe. Think McDonalds and Cheerios.

Green, on the other hand, is much more natural and calm. It is a color that is often used for brands that center around environmental causes, while it can also be a color that demonstrates wealth. Because they are associated with feeling and connection, color lends itself to subconscious messaging.

For the most part, brands tend to use one to two colors when creating their logo, keeping things simple and easy. Logo colors sell your brand and they are often the initial attraction for potential customers. It’s important that your brand identity color palette gives off the right vibe in relation to your company’s message. The color spectrum is wide, but logo color psychology can help you pinpoint what mood you want to evoke.

When it comes down to it, color matters. It not only portrays mood but also meaning without using words. To find the right colors for your brand, think about the message that you want to convey. Contact Brandastic to see how our brand experts can help you find the best fit for your brand today!

Brandastic.com builds world-class brands and excels in web design and SEO. Brandastic is a Southern California based company focused on relationships, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.

Every Brand Has a Story to Tell.

Let us help you tell it.
Free Consultation