As we enter into 2017, beginning each year with a fresh outlook is always the start to a successful year. The same can be applied to up and coming trends in web design. Living in an age where almost every idea has been tested, standing out from the competition requires a lot more time and creativity than it once did. Visitors are looking to be drawn in by something they have never seen before. With these fresh web design tips for 2017, set your business apart in the New Year!

Story Telling Through Web Design

Presenting your site with unique user experience is what sets a good site from a great one. Web Designers have begun implementing visual storytelling to help convey the message of their brand. With interactive features and a cohesive flow from one section to the next, as you navigate through your site you begin to tell a story.

Custom Designed Animations

It can get easy to churn and burn animations when vector packs are already available on the web. While stock icons and vector images might save some time and money, creating custom-made illustrations is what really adds a personal element to your site. According to True Conversion, “62% of people feel good about a company that delivers custom content.” Keeping your illustrations custom will guarantee that your site is unlike any other.

Sitewide Parallax Scrolling

You’re probably thinking to yourself, what is a parallax website?

Essentially, Parallax scrolling is when the website layout sees the background of the web page moving at a slower rate to the foreground, creating a 3D effect as you scroll.

As parallax scrolling continues to gain more and more popularity each day, designers are finding new ways to surprise their audience with each scroll. This web design functionality is the perfect marketing tool because it allows each section to highlight a different feature on the site. This type of site also helps to reduce bounce rates as it drives the user to stay on the page for a longer period of time.

Creating a beautiful site is only half of today’s UX design challenge. The other half is figuring out how to bring your story to life through personalization. At Brandastic, we are an Orange County marketing agency with a specialization in customized designs. As we reign in the New Year, contact us today at 888-339-5275 to see how we can Ignite your Potential® today!

Resources
Uxmag.com