Fashion Industry B2C Go to Market
Since 2009, Mono B has become the best-kept secret for US and international retailers looking for high-quality activewear and athleisure-wear at an affordable price. Years later, they were ready to take Mono B to the next level and launch in the B2C market with the help of our go to market strategy.
What Our Team Accomplished
- 1. Marketing Discovery
- 2. Strategy
- 3. Content Curation
- 4. Branding
- 5. Retail Website
- 6. Media Marketing
As a newcomer in the retail athleisure-wear market, Mono B struggled with market positioning. The brand lacked a compelling story and connection, which are vital for defining its identity to the B2C market.
Our SolutionBrandastic recognized that Mono B had a remarkable opportunity to establish itself as a trendsetter in color and design. By introducing a custom new website that aligns with the latest fashion industry standards, enhancing the styling of product imagery, and cultivating a cool and approachable vibe while maintaining competitive pricing, Mono B has gained a significant competitive advantage.
Our team refreshed Mono B’s brand story to be rooted in the theme of Just B You which is used throughout campaigns and design efforts.
Brandastic continues to curate a variety of seasonal creative briefs for photo and video shoots centered around capturing next season’s styles. The photos and videos are then used for promotional use such as engaging marketing campaigns, organic social posts and on their new retail website.
Brandastic curates month by month organic social feed posts for Instagram based on analytics and what is currently trending.
- Content Calendar
- Content Calendar Content curation for reels and TikTok
- Account set up on SkedSocial for automated posting
Brandastic helped Mono B’s team establish trust online and increase conversions through a user-friendly and branded website that appeals to the B2C audience. Our team was able to leverage the assets we have gathered and create a cohesive experience on the retail site.
Brandastic worked with Mono B’s team to develop and implement B2C Transactional Emails + Website Experience Emails in support of the new retail website and customer interactions. The goal was to create a funnel for engaging prospective customers and to keep them connected with Mono B. The following emails were also sent as sms text message marketing strategy.
- Welcome Series email with special offer
- Abandoned Cart – Low Value x2
- Abandoned Cart – High Value x2
- Product Review Email
- Birthday Reward Email
- 684 new subscribers in less than 2 months
- 35.3% open rate for email 2 of the series
- 38.4% open rate for email 3 of the series
Brandastic took on the go to market strategy and launch of their B2C website which included a lead generation campaign. We executed a giveaway through paid advertising on TikTok and Meta where the audience was able to fill out their information to be entered into the giveaway on an Instapage our team also created.
B2B Branding + Marketing Efforts
Mono B attends various tradeshows across the country throughout the year and needed not only a marketing strategy but collateral to enhance the brand experience at the booth. Our team curated a booth theme, giveaway and paid campaign behind it to increase foot traffic at the tradeshow, and an email marketing drip series.
What Our Team Accomplished
- 1. Tradeshow Booth Planning
- 2. Print Collateral Design
- 3. Brand Experience Strategy
Mono B lacked a unified brand appearance with their B2B clients. Feeling stuck, they came to Brandastic for a B2B facelift in order to gain more contracts and have a cohesive brand experience.
Our SolutionBrandastic’s team was able to ideate the 2023 tradeshow season theme of ‘Fresh Picks’. Florals and lighter and brighter colors can be found throughout the booth and associated collateral. Our team created elevator and floor decals, along with banners for multiple 2023 trade shows.
Mono B’s focus at the tradeshows are to connect with potential clients and maintain that sales relationship. Our tea m also formed a giveaway for multiple tradeshows in 2023 in an effort to increase foot traffic at the booth and obtain more email contacts.
Our team also updated their buyer guide and seasonal look books for Mono B’s sales team. All imagery, copy and creative executed on Brandastic’s behalf.
To enhance the customer experience for their B2B market, our team took on strategizing an email marketing drip series and paid geofence campaigns for each tradeshow in effort to get more attendees to their booth.
Brandastic team curated copy + creative, set up + launched the campaign and optimized where needed.
