Think Together:
Recruitment Strategy For Education
THE CHALLENGE
Think Together, a leading educational organization dedicated to providing afterschool and expanded learning programs, faced a significant challenge in attracting job applications and increasing brand awareness for their various locations. Despite the impactful nature of their work, they struggled to reach and engage potential applicants effectively. The goal was clear: drive a substantial increase in job applications to meet hiring needs, while simultaneously expanding Think Together’s brand presence to draw in passionate and qualified candidates. The objective required a multifaceted approach that not only highlighted the benefits of working with Think Together but also resonated with the right audience across multiple channels.
OUR SOLUTION
To address Think Together’s challenge, Brandastic devised a comprehensive strategy focused on enhancing brand visibility and driving job applications through targeted, engaging campaigns. We started by expanding Think Together’s brand presence across social media platforms, leveraging email marketing, and exploring alternative media channels to maximize reach. Our creative team crafted inspirational and visually compelling content designed to showcase the rewarding opportunities at Think Together, aiming to attract motivated and passionate applicants.
Through a blend of strategic social media engagement, persuasive email campaigns, and alternative media outreach, we successfully amplified Think Together’s brand presence and significantly boosted job applications. The combination of engaging content and data-driven targeting allowed us to connect with the right candidates, helping Think Together fulfill its hiring objectives and continue making a positive impact in the communities they serve.
Campaign Types
Generating visibility in key target markets through repeated exposure.
Conversions
Encouraging target audiences to submit applications for specific roles.
Remarketing
Leveraging relevant website traffic to drive conversions.
STRATEGY
Our objectives were two-fold, to increase applications and interest in job openings at locations across California and increase brand recognition for the nonprofit as a whole.
Target Audience
TARGET AUDIENCE
Jaime
Site Coordinator
TARGET AUDIENCE
Lucy
Program Leader
KEY METRICS & RESULTS
After a difficult lull in hiring from the fallout of the pandemic, Brandastic’s hiring strategy and multi-pronged digital campaign was the catalyst behind an extremely successful recruitment year for Think Together, saving our client allocated ad spend achieving recruitment goals across multiple locations well ahead of schedule.
1,000+
26.46
*(exceeding industry average of $28.47 per AppCast, 2022 Recruitment Marketing Benchmark Report)