2023 is here. As you rethink your KPIs for the new year and finalize your marketing budget: Now is a great time to brainstorm new ideas and implement new strategies to grow your traffic. 

We’re here to help you bring innovative ideas to the table in your next marketing meeting, so you can find new ways to boost web traffic and continue to grow your brand throughout 2023.

Here are 23 strategies to consider adding to your 2023 marketing plan:

Turn Your Blogs Into Visual Content

Did you know studies suggest that our brains process visual content almost 60,000 times faster than the written word? Visual content is an invaluable tool businesses can use to engage with their audience.

In 2023, look at a few of your blogs that outperformed the rest in the previous year. Consider how you can recycle this content and turn it into appealing visual assets you can use on your website, social media platform, and YouTube.

Here are a few quick and easy ways to get started:

• Turn your blogs into carousel posts on Instagram
• Try TikToks or Instagram Reels
• Instagram Stories 
• Infographics 

Prioritize Guest Posts

Guest posts help you land valuable SEO backlinks. These backlinks will help you attract traffic to your site and get your content noticed by a new audience. With a guest post strategy, you can continue to build your site’s authority and boost traffic every month. 

Geofencing Marketing

Gone are the days you can throw money at your advertising budget and cast a large net, hoping the right customers see it. These days, you need to take a more strategic approach. Geofencing is a marketing tool that allows you to strategically target individuals that live in a certain location or are in a particular area. 

To geofence a campaign, you’ll want to draw a virtual fence around a specific location. This is a viable segmented strategy for any business looking to get its products and services noticed by a niche audience. Even though CPM can be higher than traditional ads, you will grow your brand awareness with the exact audience you want to connect with.

Turn Your Content Marketing Into Compelling Emails

Email marketing is arguably one of the most effective digital marketing channels. Not only does it have an impressive ROI of $36 for every $1 spent, but it can also keep your brand top of mind with your target audience. Consider turning your blogs and content into compelling, easy-to-digest emails for your subscribers. 

Pro Tip: Bring people to your website by leaving them on a cliffhanger! 

Take a Value-Focused Approach

All of the content you create in 2023 should be value-focused. Aim to connect with your audience by being a resource they can count on when looking for answers to their questions, inspiration, or other general information. 

Use your blog to establish yourself as an industry expert and continue to take an SEO-friendly approach to your content. This will ensure your content is shareable, rankable and will continue to boost website traffic.

Try out TikTok or Reels

Video content is here to stay. With the rise of TikTok and Instagram Reels, it’s no wonder why short-form video content has become the way to go for marketing professionals everywhere. 

As a business, you can get your content noticed into an interactive, easy-to-digest format. Consider how you can repurpose your latest content and get your ideas across quickly and efficiently. But hurry – you only have two seconds to grab their attention before they scroll to the next video.

Personalization and Segmentation

Everything you do with email marketing in 2023 should be personalized and segmented. Shoppers no longer want to shift through their inboxes looking for sales and offers that may or may not apply to them. 

For example, if you’re a B2B travel company, you wouldn’t want professionals in aviation, hospitality, and tech to receive the same email. You’ll want to segment your sends by industry and personalize the email by adding content that pertains to their industry. Every email should have a personalized token and should speak to the customer rather than sell to them. 

Try Out Influencer Marketing 

Influencer marketing is a relatively new marketing strategy taking the industry by storm. If you have the right product and a great brand, this is a viable option if you want to engage with a new audience and build your online credibility. 

If an influencer has a following and is willing to share how much they love your brand with their audience, you can drive authentic web traffic back to your site. In some instances, these partnerships can have a higher ROI than many other marketing strategies you’ve used in the past. 

Focus on Long Tail Keywords

Even though long-tail keywords typically get less traffic, they can benefit every SEO strategy in some big or small way. By prioritizing these keywords, you can gradually increase your web traffic each and every month.

Focus on Building a Community 

Instead of sell, sell, sell: It’s time to build. Building an online community is a great way to gain authentic brand exposure and establish authority with your target audience. 

Shoppers are looking for more than a good product these days. They want to connect with the brand and feel like their opinion is heard. By building a community, you can increase the customer’s lifetime value and convert a one-time purchaser into a lifelong fan of your business. 

Here are a few ways you can start today:

• Subscriber or customer-only perks
• Create a Facebook group page
• Conduct surveys 
• Improve your customer service
• Add customer reviews to product pages
• Respond and engage with social media comments and messages 

Go Live on Instagram or LinkedIn

Going live on social media is a great way to turn your video content into a conversation. Your following is invited to tune in and ask questions and provide your brand with real-time feedback. This is a great way to foster connections with your prospects and increase transparency. 

The best part? They are relatively easy to put together. Set a date, pick a topic, invite a guest, and market it. You never know. This might be your new go-to marketing tactic for 2023. 

Create a Rewards Program

A rewards program is a great way to increase customer loyalty and improve the customer’s lifetime value. When structured correctly, these programs reward shoppers for repeat purchases. Every time they hesitate before adding a product to their cart, the rewards and incentives to complete the purchase will be in the back of their head. This is a great way to boost revenue goals and build a community that keeps coming back to shop for more. 

If you’re a B2C business, a rewards program would be a great fit. However, if you’re B2B, you may consider creating a referral program instead. 

Optimize Your Customer Journey

New year, new opportunities to optimize. If you have a welcome, abandoned cart, win back, or re-engagement series: It’s time to set aside some time to take a look at their performance. 

Ask yourself, what is missing from the journey? Is your abandoned cart series seeing conversions? Are individuals working their way through the funnel? Are you missing any much-needed touchpoints?

Host Free Webinars and Events

Free webinars are a great way to get authentic recognition in your community and make new connections. You can boost traffic and gain new leads by marketing a free web event through email marketing, social media, and paid ads. 

Establish your company as an industry expert, pick a topic, define your audience, and let the marketing begin!

Leverage Social Proof 

Customer reviews and testimonials are a great way to convince shoppers to complete a purchase. When a customer is hesitant about making a purchase or wants to learn more before adding to the cart, they go straight for the review section. If you need help adding more reviews to your site, consider automating a follow-up email to send to customers after they make a purchase. 

Add a Chat Bot to Your Website

If you don’t have a chatbot on your site in 2023: You’re falling behind. These must-haves help you quickly answer shopper’s questions without disrupting the user experience. The best part is with the ongoing developments in AI, you don’t even need one of your employees manning the bot around the clock.

Write for Humans, not Search Engines

Google is cracking down on content clearly written for a search engine, not a human. While you should still fill out the metadata and use the right keywords, you’ll want to always take a people-first approach to your blog content. 

Write about relevant topics and aim to engage with your customers rather than stuffing your content with keywords. This is the best path to take if you want to continue to rank in the SERPs and grow your business. 

Revamp Your User Experience

The UX design of your website is vital to your success. If you cause any unwanted friction or frustration, shoppers will head straight to Google and shop with a different brand. Take some time to eliminate dead links, simplify your site structure, optimize page speed and remove anything that may disrupt the user experience. 

Try Out Pinterest

Did you know that a Pinterest Pin is 100x more spreadable than your average tweet? Pinterest is a great visual search engine. When you use the right keywords and take the time to make your pins stand out, you can boost traffic and get your blogs recognized by a new audience. 

In 2023, consider taking some time to post your recent blogs on Pinterest. Monitor their success and analyze their results. If you’re consistent, you may see a substantial spike in web traffic coming from this platform. 

Refresh Your Content

Evergreen content types will lose their value and overall appeal if they are not refreshed. If you refresh your content every month, you can continue to rank in the SERPS and may even see a new surge in organic traffic. 

Every month, grab a few content pieces. Take some time to fix broken links, update images, and add new stats that are relevant. 

Test out Paid Advertising

Paid ads are a great tool to help you expand your reach to a new audience and grow your business. If you have the budget for it, consider testing out different paid advertising avenues to find one that works best for your business. 

Here’s a list to help you get started:

• TikTok Ads
• Instagram Ads
• Pinterest Ads
• Facebook Ads
• Twitter Ads
• Google Ads
• Bing Ads 

Consider which platform your target audience spends most of their time on, and give it a go! You never know… you might find the next best advertising platform for your brand. 

Jump on the trends 

If you keep an eye out on Twitter, Instagram, and TikTok, you’ll see that there’s a new trend on every platform, almost every week! You’ll want to act fast when you see one you like. Jumping on them when you can is a great way to boost traffic and enhance brand recognition. You can also leverage these trends to make your content marketing strategy more relatable to your audience. 

Host a Giveaway on Social Media

Customers love receiving free stuff. With a giveaway, you can grow your email newsletter list, increase your social media following, and drive users to explore your website. Consider tying a giveaway with an upcoming product launch, holiday, or a trend you like. 

Partner with a Digital Marketing Agency

Every year is different. Social media trends will come and go, and Google will continue to roll out new updates and features. As a marketer, it pays to stay at the forefront of innovation. You’ll want to continue optimizing your strategy throughout the year and always be two steps ahead of your competitors. 

When you partner with a digital marketing agency like Brandastic, you can always keep your new 2023 strategy top of mind. We’ll find new opportunities, optimize your content and push you closer to success. Contact us today to learn more.