3 Last-Minute Holiday Marketing Strategies [VIDEO]
2019 is almost over and Christmas is just around the corner. It’s also one of the busiest times of the year for online shopping. If you haven’t got around to developing your marketing plan for this holiday season, don’t worry, we’ve got you covered.
From Black Friday through to Christmas there is a huge spike in online traffic, especially for ecommerce businesses. Being able to capitalize on this spike in traffic is crucial to meeting your business goals.
Here are three actionable tips to help you add to your holiday marketing success.
1) Partner with an Influencer
A relevant influenced in your market or industry with a lot of followers and engagement can help your business get in front of new prospective customers. Because of the increased attention on social media in the past few years, an influencer can use their leverage to grow the attention and trust for your brand.
Depending upon the popularity of the influencer it can mean they charge a hefty price tag. However, the amount of new traffic and increased sales they can help generate can be a great investment.
2) Create a Holiday Gift Guide
We all know how hard it can be to find the perfect gifts at Christmas time, and that’s why having a holiday gift guide can be helpful for your prospective customers and clients.
One great way to do this is to create a new webpage on your site that displays specific product types for the holidays, or products under a certain price.
Start by taking a look at your sales data and see which products are already bestsellers, and capitalize on the trends. Packaging specific items as holiday gifts can help to drive sales and can help customers find something perfect for their loved ones.
3) Use Email Marketing
If you already have spent time building a strong list of emails from your past and current customers, the holiday season can be the time to use it.
One great idea is to let users know that your offer is limited until the end of the holiday season. This tactic can create a sense of urgency. You can also entice them with combo deals, special discounts, free shipping, or other incentives to sweeten the deal.
Use these three tips to your advantage and help your customers to have a great shopping experience with you, and you are sure to have great gains from the holiday season.