3 Tips to Increase Your PPC Conversion Ratio [VIDEO]

By Justin | Mar 25, 2019 (5 min read)

Did you know that 88% of people who do Pay-Per-Click advertising are NOT happy with their click-through and conversion rates?

Considering that last year in 2017 business owners spent $35 Billion on Google Ads and $39 Billion on Facebook ads, that is a lot of money being wasted.

Pay-Per-Click (PPC) ads are very confusing and take a while to get to know how to get better results. Here are three tips to help your business increase the conversions you get from Google, Facebook and Instagram ads.

1) Lead Conversion Forms

For businesses that provide services, most of the time they need a name, email and phone number to follow up with a prospect. One cool feature of both Facebook and LinkedIn is that they have a one-button click that pushes all of a user’s data into a lead conversion form. This means people that see your ads have to spend less time entering the info, or even visiting your website.

With a lead conversion form, a person who sees your ad can add their info and click submit directly from the social media page. This saves time and gives you the info to be able to follow up with them directly.

2) Dynamic Product Ads

If you run an ecommerce business with products that you sell, Facebook now offers a service called dynamic ads. These dynamic ads allow a business to upload their whole catalog from Woocommerce, Shopify or Magento directly into Facebook. These products are then displayed to current and potential customers.

For any visitors to your website that have viewed a product, or added it to a cart, but didn’t purchase it, that same product will be displayed to them for up to 14 days afterward. This reminder from social ads on Facebook can lead to customers returning to your website and completing the purchase.

3) Use Online Videos

One great way that causes people to stop the scroll and to pay more attention is online video. In fact, 85% of users online agree that video is more memorable than images or text posts.

As you know, one of the big challenges with online ads is that they compete with all the other content in a users feed. It’s very easy for someone to keep scrolling, miss your ads and that means lost revenue. This is why if your business can use video, it is worth looking into how to use it for your ads.

These three ideas are just the beginning and should help you to increase the volume of your conversions from pay-per-click advertising on Facebook, LinkedIn, Instagram and of course Google Ads.