3 Tips To Make Your SEO Successful [VIDEO]
It isn’t very easy for most businesses to decide if SEO is something they want to include in their digital marketing strategy.
Everyone wants more organic traffic from Google, but getting it requires a lot of sophisticated tactics, and there’s so much to know before you implement it.
Today we’ll look at three things you should know when you’re thinking about incorporating SEO – whether that’s through an SEO agency or an in-house SEO team.
1) SEO is a Long-Term Plan
As much it would be great to produce overnight results, SEO takes time.
The actual SEO work (technical, on-page, content creation, off-page, etc.) takes some time to complete, and then even longer to gain traction.
As a rule, the less authority a site has, the longer it takes to see SEO results. For this reason, many new websites don’t rank well for the first few years.
In those cases, having a robust marketing campaign or investing in paid advertising (PPC, Social Media Ads) can help jumpstart your business while the organic SEO starts to gain traction.
2) SEO is Multi-Faceted
SEO today is not just about complying with Google guidelines and keywords; there are a lot of extra steps and considerations.
A successful SEO strategy touches on multiple areas:
- Technical SEO
- On-page optimization
- Content Creation
- User experience (UX)
- Tracking Engagement
Search engines take all these factors into account when determining if your site is worth ranking.
If users can’t easily view and navigate through your site, or if they aren’t engaging or converting with your content, this can lower your rankings.
3) Content has to be Useful
Google has changed a lot over the last few years, and today it focuses heavily on intent-based content.
User intent comes down to two main questions:
- What is the intent behind searches?
- What information are users expecting?
An example: when we worked with a company wanting to rank for hiking boots. Initially, a simple sales page was enough to gain traction, but over time, other companies began to rank for hiking guides. Suddenly, product display pages were not enough, and we had to look at the user’s intent when visiting the site.
Remember that Google is on a mission to be smarter about search and provide the most valuable information to users. The content you create has to offer value and meet user expectations.
Most importantly, remember that SEO has evolved over the years. You need to keep up to date and evolving your strategy if you want to succeed. And that’s where working with an agency can help you.