A lot of business starting out with Search Engine Optimization get confused about the best way to get results and increase their Google rankings.

If you want to build your SEO rankings, especially organic traffic, there are two approaches that you can focus on: ‘On-page SEO’ and ‘Off-page SEO.’

Both approaches work simultaneously together but have a different purpose. So, here’s a quick breakdown of on-page and off-page SEO for your business.

On-page SEO is everything inside your website.

You can think of on-page SEO as building your house. It is everything you put into the structure and the interior that makes it come together.

Your website is built from title tags, meta descriptions, alt tags, keywords, and a whole host of other aspects that make the site more visible to the search engines algorithms.

Off-page SEO is everything outside your website.

You can think of off-page SEO as inviting guests into your home. Other people will share ideas and content from your website and link back to your site.

Examples of good off-page strategies can be: guest blogs on other sites, submitting to local directories, gathering client reviews.

Two Pieces of the Same Puzzle

You can see that on-page and off-page SEO are very different strategies. Both will help to drive traffic to your website, in different ways.

The better on-page SEO you have, the easier the search engines will index and the rank your website. The better off-page SEO you have, the more likely other people will share and link back to your site, which brings new visitors over time.

Done correctly, both on-page and off-page SEO strategies can bring relevant, organic traffic to your website.

If you have questions about optimizing your website for Google, Bing or any SERP, then we are here to help you. Brandastic is an SEO agency based in Costa Mesa California. We specialize in helping a business grow their online reach and engagement and to improve their Google SERP rankings. Reach out to us today to get started increasing your online visibility.