Why You Need SEO Before Launching a New Website [VIDEO]
To stay competitive in the online space, companies launch new websites. A quality website improves your online presence and increases the number of sales for a business.
There are approximately 380 new websites launched every minute of every day! For this reason, you must do everything you can to get attention to your new website when it launches.
A lot of businesses only focus on SEO after the site launch. It’s understandable that this happens, as a site launch can be stressful. There are often delays, last-minute changes, and edits. However, if a business doesn’t do SEO before launch, it can cause the site to lose valuable traffic and ranking in the search engines.
Here are three reasons why we recommend optimizing before a new website launch!
1) New Domains Take Time to Rank on Google
Each new site that is indexed on Google is put into a ‘sandbox’ for a period of time before being added to the search engines. This process is normal, and every new website goes through it. The ‘sandbox’ period can last for up to 6 months, depending on the site content and quality.
It’s important to know this fact from the start, and not worry if the site doesn’t rank well immediately. But the better you are prepared with good SEO practices, the more likely it will rank sooner.
2) Google Loves Well-Designed Websites
When a site has excellent design and is easy to navigate, Google will ‘reward’ the website with better rankings. While design can be subjective, it’s essential to make sure the site is fast, easy to read, and each page has a clear purpose. This helps to give each site visitor a better user experience. Remember that good design plays a big part in the value of SEO over the long term.
3) Build Organic Traffic From The Start
The longer you wait to optimize your site, the longer it will take to rank. While you are waiting for the ‘sandbox’ period to end, you can consider some paid advertising, or push your site via social media. The more people visit your website early, the better chance it has to get backlinks and begin to rank well in the SERPs.
SEO should never be an afterthought when launching a site. It should be a part of the site launch process. Follow these simple tips, and you are more likely to see organic traffic, and your Google rankings grow over time.