Sure, you have heard of indirect and direct marketing, but do you know what the pros and cons are to each of these methods? Continue reading to find out which approach could work best for your Orange County marketing.
Most people know direct marketing as an “up close and personal approach.” But there is a lot more to it than that. Direct marketing can help your company generate quicker results than indirect marketing. How? This approach actually targets your key audience. For example, if you are running a sandwich shop, you can use direct marketing to go to local schools, businesses, and even the community to spread the word about your shop. This technique benefits your shop by catering to local individuals who may be looking to cater or grab an after school pick me up.
Although direct marketing seems flawless, it does have a few downfalls. This approach can tend to be a little costly to develop. Your company also has to take the time to come up with a convincing sales pitch to advertise to the people. Many people might not even give you the time of day, but keep in mind, one yes in a sea of no’s can result in a definite sale for your company.
Indirect marketing is usually considered the “media” approach. This type of marketing is typically seen on the internet, billboards, commercials, advertisements, and more. Though it may not be up close and personal, it allows you to form a different connection with your potential clients. Using social media and gaining followers falls in this category.
Although you may receive a sea of likes and comments on your company page, it is not a sure-fire business connection. Indirect marketing may be a successful way to advertise but it does not guarantee that everyone who follows you or likes your page will hire your company. This approach also does not directly appeal to those who would be interested in your business (the internet is a big place). However, indirect marketing can be a lot less costly (as social media is usually free) and it can help develop a long-term connection with potential clients to your brand name.
Both direct and indirect marketing have soaring success rates and there is no right or wrong when it comes down to choosing which method works best for you. Can’t decide which to use? Try implementing both!
Brandastic.com builds world-class websites and markets your brand to reach its fullest potential. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.