You might have heard that ‘your business needs a blog’, but you aren’t really sure why. A business blog has many benefits for you and your customers.
Here are three key reasons a business blog is worth the time and effort.
1) Answer you customer questions
Your customers will have frequently asked questions about your products or services. These are great to answer via your blog posts. Share some answers that are helpful and move your potential customers closer to buying from you. When your customers read these, they will better understand about the pricing, timing, and details of what you offer. When customers read these, they are better prepared to buy from you.
2) Increase your Google Rankings
All those words that you write for your blog posts have an impact on the Google indexing for your site. This means that the search engines can then track what you’ve written. If it’s to your type of customer it will rise to the top of the search engine rankings. Without getting too technical, the more pages have on your website, and the more useful your posts are to your type of product or service, the better your site will rank in the search engines.
3) Increase your expertise
The more you understand about your business and industry, the more you will become an expert. People will trust and want to work with you. One of the best ways to do this is to write about it. Learn more and share it with your audience. You can look at trends, news, product changes and releases. You can help solve problems in your industry. When you write about them and share, people will see you as an expert and want to work with you.
In conclusion, having a blog isn’t just about promoting yourself, it’s about giving value to your prospects and customer so that they trust you and want to buy you from you when they are ready. The time and effort that you put into your blog will be returned to you in profits and customer loyalty.