Thirty years ago if you wanted to know something, you had to go to the library, the bookstore, or ask someone smart.
Today, we still do the same thing, but we go through the portal of Google (or Bing, Yahoo, etc.). We find the knowledge and people to help us through a trusted source. But today, that source is determined by two things: SEO and website content.
What’s all the fuss about content?
If you run a business today, you probably have heard that you need ‘content’ for your website. The first time you hear the word content, it can be a little misleading.
In the regular world, ‘content’ means the stuff you find inside something. You don’t want the box; you want what’s inside the box.
The same thing happens when a person visits your website. They don’t aimlessly arrive there; they come with the idea that there’s stuff inside they want or need.
That ‘stuff’ is usually insider information and insights. At Brandastic, that’s the way we define content: the things you know and can share with your customer to make things better for them.
The world is hungry for knowledge
An excellent example of a content-rich website is Wikipedia. It is the new source of knowledge that has over 18 Billion visits a month! That’s double the world’s current population!
People visit Wikipedia because for 17 years they have come to trust in the value it can bring. The content they discovered has helped them increase their knowledge and solve problems.
SEO is like a judge for good content
Search engine optimization (often called SEO) is an ongoing process that compares all the sites in a specific category and gives them a ranking.
When it comes to getting attention for your business website, it comes down to how well you rank in search engines. If you are easy to find on google, you have more chance of attracting interest to your business. To become easy to find, you need to rank on the first or second pages of results.
So, how do you get ranked higher on google?
While you can spend years learning the intricacies of SEO marketing, one quick shortcut is this: be useful with what you share. If something is insightful, entertaining or solves a problem, then people will keep clicking it. The more people click it, the higher the search engines will rank it.
It’s what’s inside that matters
When people want to improve their website they consider the platform. They sweat over the look and feel. They want everything to be perfect. However, they often ignore the fact that the contents of their website matters.
Website content – the information you provide to your prospects and clients – has a massive effect on how much they want to work with you, buy from you, and refer you.
Now, because of SEO, the content even has an effect on whether or not they can find you.
In closing, remember that each person who is looking for your service is single-minded. They need help and are actively searching for the best solutions. Any website that answers questions and provides valuable solutions will quickly rise to the top.
To your prospect, your website is like a box with potential goodies inside. The contents of the box (i.e., your website content) makes them love you, and will dramatically grow your business.