The Benefits of Hiring a Digital Marketing Agency
When you are looking to grow your business, there are different approaches you can use to attract new customers:
- Grow through referrals and word of mouth
- Pay for advertising or online marketing (e.g., PPC, SEO, content creation, social media)
- Direct sales (e.g., cold calls or emails, doorknocking)
When first starting in business, new client referrals can be hard to depend on. For this reason, most companies will hire a marketing agency to help grow their online reach.
There are many benefits to hiring a marketing agency that you may not be able to gain from attempting to do all your marketing yourself in-house.
1) Not Paying For Full-Time Salaries
If you are employing people in-house to do your marketing, you are paying a lot for your marketing. Salaries for mid-career marketing professionals can be quite expensive.
Not only are you paying a salary, but also for office space, equipment, 401k, and insurance plans. Plus, if you don’t need a full-time person for marketing, then you must find other work for them to do.
When working with a digital marketing agency, you gain the value of all the expertise and human resources of an employee. However, you are only paying for the time they are working on your business.
2) Range of Marketing Expertise
It’s very rare to find a person who can handle every aspect of your marketing. From SEO to PPC to content marketing, it can be hard for one person to deliver great results on everything.
The benefit of an outside marketing firm offers more than just one type of marketing. When hiring a marketing agency, you get access to expert content writers, search engine optimization professionals, social media professionals, graphic designers, and web design professionals as well. The blend of talents and experience all benefit your business in a variety of ways.
3) Access to the Latest Technology and Reporting Tools
Having the right marketing tools on hand can increase efficiency, productivity, and performance. However, it’s hard to know what are the best tools if you are not constantly testing and trying out the new ones.
Many business owners will attempt to run their marketing with free tools, or just use one tool and miss out on the advantages of comparative analytics.
When hiring a marketing agency, you essentially get access to premium-level services, software, and analytical data reports for the same fee.
4) No Need for Additional Team Training
When hiring a marketing agency, you won’t need to send employees to extensive training programs. Any reputable marketing agency will employ qualified, experienced, knowledgeable, and ready to work for you.
Marketing agencies can also show a track record of results to show they know what they are talking about and deliver on promises.
You can invest time and money in training an employee to do your marketing, but after a couple of years, they may decide it’s time for a change in their career.
When hiring a marketing agency, you can keep working with them for years. Even if team members change, the agency will be responsible for getting new team members up to speed on your account.
5) Learn the Latest Marketing Trends
Most in-house marketers have other responsibilities outside of their roles. This limits the amount of time to study all the latest social media, SEO, content marketing, and branding trends.
The majority of reputable digital marketing agencies take education and development very seriously. The team will constantly share resources on the latest trends, tools, technologies, and strategies to do better marketing. Best of all, learning how to use new technologies and resources is done without charging you for their time.
6) Gain From an Outside Perspective
It’s easy to get tunnel-vision working from inside a business. Employees can find it hard to express new ideas or bring up concerns, for fear of losing their jobs.
The old saying “two heads are better than one” is true when it comes to digital marketing. A digital marketing agency is trained to look at your business from the consumer or client’s point of view and brings years of knowledge and experience to the table.
Begin with the Long Term
When considering hiring a marketing agency, it is wise is to look at your long-term growth strategy and decide what kind of help you need.
A marketing agency can partner with you for higher volume growth over the long term. For this reason, it is essential that you have a plan in mind before starting work with an agency.