Email marketing delivers an average ROI of $36 for every $1 spent—making it the highest-ROI marketing channel available. But only if you do it right. Here’s your complete guide to email marketing that converts.
Building Your List
Your email list is your most valuable digital asset. Build it organically with lead magnets (guides, checklists, templates), website pop-ups, content upgrades, and social media promotions. Never buy email lists—they destroy deliverability and violate anti-spam laws.
Segmentation Is Everything
Sending the same email to everyone is the fastest way to kill engagement. Segment by: purchase history, engagement level, demographics, website behavior, and lifecycle stage. Segmented campaigns drive 14% higher open rates and 100% higher click rates.
Subject Lines That Get Opened
- Keep it under 50 characters
- Create curiosity or urgency (without being clickbait)
- Personalize with the recipient’s name or company
- A/B test every subject line
- Avoid spam trigger words (free, guarantee, act now)
Email Design That Converts
Mobile-first design is non-negotiable—over 60% of emails are opened on mobile. Use a single-column layout, large CTA buttons, minimal images, and scannable text. Every email should have ONE clear call-to-action.
Automation That Scales
Set up automated sequences for: welcome series, abandoned cart recovery, post-purchase follow-up, re-engagement campaigns, and birthday/anniversary offers. These run 24/7 and consistently outperform manual campaigns.
Metrics That Matter
Track open rate (benchmark: 20-25%), click rate (2-5%), conversion rate, unsubscribe rate (<0.5%), and revenue per email. Focus on revenue, not vanity metrics.
Brandastic builds email marketing systems that generate revenue on autopilot. Get started today.
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