Bal Seal Web Design and Form Optimization

With world headquarters based in Foothill Ranch, CA, Bal Seal Engineering is a leading supplier of sealing, connecting, conducting, and EMI/RFI shielding solutions to OEM manufacturers worldwide. They challenged us to create a strong online marketing identity through a new website that would last in an industry that can traditionally be quite slow.

Project Highlights


Adobe XD Prototypes


Support for Over 11 Languages


High Quality Mockups

Development & Design

Conversion Rate Optimization

Creative Solutions for a Custom Website

Our strategy to help Bal Seal innovate in this regard was to be extremely hands-on and iterative in the design process. This has been one of our most extensive design projects to date, spanning over 15 pages of custom, high-fidelity mockups and wireframes, and a refactor of their biggest conversion point: their Design Request Form.

Design Request Form

We simplified their customer intake process and streamline the overall buying process. Over time, our client saw a 7x increase in their conversion rate. View link on the right on how we worked together to make it happen.

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