Don Roberto Jewelers Website Build

With over 90 locations, Don Roberto Jewelers has been helping others get the special, timeless jewelry they want since 1972 with their honesty, authenticity, and commitment to detail. The Don Roberto team came to us to customize their Magento 2 website with features such as a new homepage banner, navigation menu, online lookbook, product availability locator, and behind-the-scenes optimization to ensure customers can have the best buying experience they can have.

Project Highlights


Magento 2 Build


Online Lookbook


WordPress Integration


Megamenu Navigation


Store Finder


Prototyping & Design

Store Finder

We customized the store locator to support product availability across 90+ stores in order to increase conversions online and offline, along with implementing a new mega menu to improve ease of product search so that customers can find their perfect piece of jewelry. Knowing how important it is for imagery to be lifelike and accurate for customers to shop for jewelry, we prioritized image optimization along with site-wide improvements for more efficient page loading without sacrificing image quality. On the SEO front, WordPress was integrated to bring their blog into the fold to help with easily updating and posting directly from Magento rather than managing a separate subdomain. Back office processes have also been streamlined and revamped to help store administrators manage stock availability and account management more easy both online and off.

Magento 2 Migration

With over 90 locations, Don Roberto Jewelers needed a way to showcase their huge selection of products online, as well as service their loyal in-store customers. The site was migrated from Magento 1.9 Enterprise with a completely redesigned storefront and site to elevate the brand with a focus on conversion opportunities.


Keywords On the First Page


Increase in Traffic in 6 Months

Upward Traffic Trend

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Orange County, CA

West Coast Office
Los Angeles, CA

Central Office
Austin, TX