With over 80 locations, Don Roberto Jewelers has been helping others get the special, timeless jewelry they want since 1972 with their honesty, authenticity, and commitment to detail. The Don Roberto team came to us to customize their Magento 1 website with features such as a new navigation menu, store product availability locator, and behind-the-scenes optimization to ensure customers can have the best buying experience they can have.
We customized the store locator to support product availability across over 135 stores in order to increase conversions online and offline, along with implementing a new mega menu to improve ease of product search so that customers can find their perfect piece of jewelry. Knowing how important it is for imagery to be lifelike and accurate for customers to shop for jewelry, we prioritized image optimization along with site-wide improvements for more efficient page loading without sacrificing image quality. On the SEO front, Wordpress was integrated to bring their blog into the fold to help with easily updating and posting directly from Magento rather than managing a separate subdomain. Back office processes have also been streamlined and revamped to help store administrators manage stock availability and account management more easy both online and off.