The Pillow Club Logo

The Pillow Club: Brand Care

We’re a bunch of dreamers at Brandastic. That’s why we were thrilled to meet with the founders of The Pillow Club and hear how they planned to revolutionize the sleep industry. What makes them unique? The Pillow Club is a sleep subscription service, that makes it easy and affordable to receive luxury pillows to your door every 4, 6 or 12 months.

Project Highlights

  • Brand Identity
  • Creative Ad Concepts
  • Video & Photo Production

Brand Identity

Based on numerous meetings with the client, we listened and understood their vision and goals for their brand. We constructed an identity and a voice for the brand that best represented the founders approach and one that would resonate best with their audience.

The core pillow
The flo Pillow

Creative Concepts + Ad Creative

Once we established their identity, we dove into concepts. We took our creative liberty and created concepts that not only highlighted The Pillow Club’s core benefits, but engaged the audience with fun and engaging creative.

TPC Ad Creative 1
TPC Ad Creative 3
TPC Ad Creative Dead Skin
TPC Ad Creative 4
TPC Ad Creative 5

Tagline Creation

The Pillow Club looked to Brandastic for help on a tagline that best represented their core belief: everyone deserves a great night’s sleep. How do they make this belief a reality? By creating a product and a service that makes it possible and affordable to get a good night’s sleep every night.

Designed for Dreamers

Video Production

Did you know that Brands with a purpose set on improving our quality of life outperform the stock market by 120%?

With those kind of stats, we knew we needed to make The Pillow Club’s mission known in the best way we know how.

Brandastic collaborated and produced a story that showcased the founders’ purpose: to provide everyone with the gift of a good night’s sleep through an affordable and easy to use subscription service.

Photo Shoots

With new products introduced and a new look and feel of their website, Brandastic casted, directed, produced a lifestyle photo shoot to showcase their latest pillows.

Website Design + Development

The Pillow Club came to us with an existing website and two goals: To showcase their brand across the site and to fix their checkout experience to match their unique product. We completed a comprehensive Website Assessment focusing on brand, copy, and UX of the site. Along the way we created graphics and animations that showcased the fun nature of the brand, while integrating a custom checkout solution with Recharge, Zapier, and Shipbob.

The Pillow Club Website Design
TPC Email 1
TPC Email 2

Email Drip Campaigns

Understanding that customer feedback is critical for a new company just getting off the ground, Brandastic created a series of post-purchase customer drip emails as a great way to generate reviews and show their customers that they truly care.

TPC Email 1
TPC Email 2



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